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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.Primary Job FunctionThis position is responsible for partnering with brand teams to create best in class marketing programs and content. The Program Manager must have experience collaborating with external agency partners and internal cross-functional teams to deliver account management best practices on behalf of the brand. Additionally, the Program Manager will ensure all internal agency and cross-functional partners have a clear understanding of the strategic initiatives to deliver consistent messages that support Brand objectives. The Program Manager should be solutions-oriented and be able to motivate and inspire a team of creative, strategy, social, user experience (UX), etc. to execute with excellence. Lastly, the Program Manager should be skilled in driving strong relationships founded on trust, transparency, collaboration, accountability, dependability, responsiveness and proactivity.Core Job Responsibilities
Deliver outstanding execution of consumer and/or healthcare professional (HCP) programs (including CRM, print, Web, mobile, display advertising, social, video, coupons, in-store, etc.) against a portfolio of approximately $500K plus
Communicate all relevant business objectives, strategies, competitive threats, customer insights, business plans, business problems, etc., to internal team so they are equally immersed in the brand and are equipped to provide added value
Ensure all consumer and HCP materials are in line with Abbott medical, regulatory, and legal guidelines
Responsible for final program details to ensure delivery against the assignment brief, including strategic and business objectives, brand and Abbott guidelines, and consistency of message
Review brand briefs in partnership with Integrated Marketing Manager (IMM) and Associate Creative Director (ACD), to ask questions, gain clarity, provide builds, and make sure brief is solid prior to executing
Partner with internal team to execute and review weekly status reports, both internally and externally
Partner with IMM and ACD in development of quarterly planning presentations
Partner with IMM, ACD and brand in development, maintenance and adherence to an annual planning calendar
Ensure recaps and conference reports are completed and distributed in a timely manner at the end of all interactions where action is needed
Have a good understanding of SEO, content management tools, technology, usability testing and research
Work to break problems down into manageable parts to reach a solution that works for all stakeholders
Understand the development and design process that goes into creation of both Print and Digital programs
Support IMM and team in onboarding new brand team members and key agency partners
Understand, champion and adhere to the processes within the internal agency
Ensure all job start forms, change forms, etc., are accurately completed in both a detailed and timely manner for team to execute against
Build and maintain effective alliances with key internal (Medical/Regulatory/Legal) and external partners to achieve optimal results
Responsible for the quality of all deliverables (including quality assurance and testing of digital launches)
Work with traffic/project management for consistent execution of timelines and budgets, and ensure the agency and brand teams are adhering to both
Help with development and execution of performance (metrics and analytics) reports across all channels along with actionable recommendations for improvements
Have familiarity with the Google suite of analytics tools with ability to understand the data and apply most relevant findings
Competencies
Strong marketing acumen
Problem-solving skills
Strong written and verbal communication/presentation skills
Adept at negotiations
Solutions oriented
Must have proven ability to orchestrate teams to get work done regardless of roadblocks. This may require direct conversations with stakeholders to break down barriers and develop alternate plans
Tactical omni-channel experience
Knowledge of health care and/or CPG marketing, markets, and products
Keen understanding of Social Media platforms and best practices
Ability to work in a matrixed organization to lead and influence a wide range of people
Must act with professionalism and be able to influence a wide spectrum of people with divergent opinions, responsibilities, and business drivers to support
Keen awareness and ability to anticipate and recognize how data relates to the business
Minimum EducationBachelor’s degree required; MBA preferredMinimum Experience/Training Required5+ years agency (account management) experience, and/or in a marketing role servicing brand teams in the development of omni-channel marketing campaigns and initiatives.An Equal Opportunity EmployerAbbot welcomes and encourages diversity in our workforce.We provide reasonable accommodation to qualified individuals with disabilities.To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
