About the roleThe Product Manager, Branding/Fleet is responsible for planning and managing the P&L and commercial strategy for the Branding segment within the Materials Group North America organization. This role provides vision and direction to the organization, driving action and execution to achieve the strategic and P&L goals for this portfolio. Operating in a hybrid work environment, the role partners cross-functionally across commercial, operations, marketing, and technical teams to meet evolving market demands and optimize sustainable growth.Key ResponsibilitiesThis position is a hybrid role.Develop strategic plans and lead cross-functional team efforts to meet evolving customer and market needs.Execute a portfolio management approach to assigned products to optimize growth and profitability while incorporating a global approach where logical.Lead execution of multi-generation product plans, including new product introductions, line extensions, product re-engineering, cost-out initiatives, promotions, and commercialization efforts.Manage the end-to-end product lifecycle process, overseeing internal and external communication of product introductions and discontinuations as required.Develop and implement pricing strategies to maximize product line growth and profitability, while collaborating with Sales, Business Development, and Supply Chain to establish service programs and go-to-market strategies.
