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Email Campaign Specialist is focused on strategy and analysis instead of production (deployment/coding/etc.). Want this person to communicate with Marketing partners and regional directors; voice thoughts & provide recommendations.Job Description: Collaborate with stakeholders to define, establish, baseline goals/metrics, and translate into actionable email campaigns. Designs emails/templates that are responsive, engaging for our customers and adheres to industry best practices. Examine all creative assets to ensure that creative is optimized for delivery and performance and meets creative brief specifications. Develop email strategy for specific campaigns going out that month Develops email campaign schedule and performs day-to-day execution of email campaign development Work with email service provider on specifications and development of campaign functionality. Coordinate reviews and feedbacks with cross-functional teams and manage handoffs. Report on email campaign results and provide suggestions for improvement. Participate in daily standups.Qualifications:Bachelor’s degree in marketing, engineering, technology or equivalent. 5+ years of hands-on email production experience in relevant industry executing marketing campaigns Understanding of marketing principles resulting in branding building, driving traffic and revenue Knowledge of CRM and campaign management Ability to read, write, and handle large text files Familiarity with dynamic personalization & audience segmentation Experienced with Google Analytics and A/B Testing and other marketing automation platforms Experienced in dealing with API’s and email automation Self-Starting personality with strong work ethic, strong communications, and organizational skills. Experienced in Agile Development Principles.About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
