Job SummaryCarlisle Construction Materials (CCM) is seeking a passionate Product Marketing Manager to join our Marketing team at our Headquarters located in Carlisle, PA. Product Marketing Managers play a crucial role in supporting the development and execution of marketing strategies to promote and drive the success of our products. This position involves collaborating with cross-functional teams, conducting market research, and creating compelling marketing materials to enhance the product's visibility and appeal.Duties and Responsibilities:
Role focuses on developing an understanding the market, positioning the product, and creating marketing strategies to drive product line success.
Conducts market research to determine unmet market needs and define optimal marketing strategies to support new product launches.
Directs and implements the designated product line's advertising, marketing, and promotional activities. Craft and deliver the product line message to target audiences.
Collaborate with sales teams to provide them with the necessary tools and materials to effectively sell the product. This includes creating sales collateral, presentations, and training materials.
Is the point person and main point of contact for product feature and benefit related questions, including competitive analysis, from field sales and other stakeholders.
Maintains knowledge on emerging products and services for the product line.
Forecasts, drafts, implements, and oversees the marketing budget for the individual product lines.
Maintains and develops promotional product literature and collateral.
Executes customer facing product promotion activities including presentations.
Required Skills/Abilities/Knowledge:
Excellent verbal and written communication skills.
Thorough understanding of market developments.
Thorough understanding of marketing strategies and practices.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Experience with project management.
Strong analytical and problem-solving skills.
Excellent project management skills
Education and Experience:
Bachelor's degree in Business Administration, Marketing, or related field required. A master's degree is preferred.
At least five years of experience in marketing and long-range planning required.
Product Marketing Certification is preferred.
Building material industry and channel experience preferred
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
