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THE ROLEThe Digital Marketing Specialist is a pivotal role responsible for creating, developing and implementing digital initiatives, strategies and performance across Genesis and its affiliated Centers. This individual will serve as a consultative partner to the organization, helping Centers to innovate, educate and steward their local center brand while working closely with national and regional teams to achieve the company's growth and brand objectives.This role will rely on data-driven insights to activate brand awareness, customer engagement, and reputation.Overview of the responsibilities and core impact this role will make:● Development of clear digital marketing strategy to bring the brand to life● Strategic advancement of the external reputation and brand of Genesis and its affiliated Centers through meaningful and well-orchestrated digital marketing strategies and initiatives● Revolutionize digital processes or tactics connected to digital strategies including building HootSuite capabilities and functionality from infancy● Support local digital marketing initiatives and inspire the brand stewards in our centers and at the national levelHealthcare is evolving. Patients and their families expect more from healthcare centers and team members - they expect a well-evaluated, personalized quality of service that meets them where they are. They expect skilled practitioners and experts that push the boundaries of ordinary service to excellence in care. This is a new era of skilled nursing and long term care - one that empowers and nurtures, leads with compassion, and leaves a lasting impression.At Genesis, we know that we can only accomplish this if we have passionate healthcare providers and skilled experts in our centers, close to the patients themselves, and connected to their outcomes. Join our diverse team of passionate healthcare providers working to create vitality for life.Qualifications:● Bachelor's degree in Marketing, Communications, Business Administration, or related field● Proven experience (3+ years) in digital marketing roles, preferably within the healthcare or related industry● Certified HootSuite Professional● Proficient in the use of Adobe Creative Suite and Canva● Strong track record of leading successful digital marketing initiatives, with exceptional strategic thinking and analytical skills● Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization● Proficient at managing time and work within tight and often-changing deadlines● Excellent, professional communication and interpersonal skills● Significant attention to detail requiredOther Info
Position Type: Full Time
Pay Target: $55K - $60K anually
Job City: Philadelphia
Requisition Number: 511107
Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.
