The Director of Digital Strategies leads the development and execution of strategies that increase public awareness, strengthen the department’s visibility, and highlight the impact of its programs and services. This role manages the department’s public image, guides external messaging, and fosters meaningful engagement with Philadelphia residents through both digital and traditional platforms.Serving as a key connector between the department and the public, this role oversees branding, media relations, content planning, and targeted outreach efforts that build trust, clarity, and participation. The ideal candidate brings strategic thinking, creativity, and a strong understanding of civic engagement and audience-centered storytellingKey Responsibilities:Strategic Marketing & Public MessagingDesign and execute high-impact marketing strategies to elevate awareness of departmental priorities and services.Lead campaigns across web, print, video, and in-person channels to reach diverse audiences.Ensure that all public-facing messages reflect the department’s values, goals, and tone.Brand Oversight & StorytellingManage the department’s visual identity, narrative tone, and creative assets to ensure alignment across all outreach materials.Create messaging frameworks and content strategies that spotlight impact, accessibility, and inclusion.Support storytelling initiatives that humanize services and celebrate community outcomes.Media & Press RelationsDraft and distribute press materials, including releases, statements, and talking points.Build and maintain relationships with media outlets; coordinate interviews and press events.Support leadership in preparing for public remarks, interviews, and featured appearances.Digital Engagement & Content StrategyDirect the department’s presence on social media platforms and ensure content is timely, clear, and engaging.Guide the development of digital content such as graphics, videos, and posts that support campaigns and announcements.Use analytics and feedback to refine outreach approaches and increase audience impact.Visibility & Public PresenceIdentify opportunities for strategic exposure through events, community partnerships, sponsorships, and collaborative initiatives.Lead promotional efforts around public events, campaigns, and key milestones.Represent the department at community events, forums, and civic initiatives.Internal Collaboration & Message AlignmentWork closely with City staff and leadership to ensure consistency in public messaging across programs and partners.Support staff with message planning and outreach materials that align with core objectives.Promote best practices in accessibility, plain language, and inclusive public engagement.
