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Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.SummaryThe Xfinity Digital team manages XFINITY.com as well as other digital properties that are focused on acquiring and engaging consumers online throughout the customer life cycle. It is an entrepreneurial, fast growing team with high impact and significant exposure across the organization. Our Digital Media & Marketing department delivers an optimal, unified customer journey across search and display – in particular, delivering an innovative remarketing experience for customers and prospects.Core Responsibilities- Works closely with the Senior Director of Digital Media on strategy, campaign development and execution for search and display remarketing campaigns. Manages the audience strategy and customer journey.- Delivers overall campaign maintenance on a daily basis and will handle multiple tasks, including traffic for search remarketing to ensure efficiency and performance.- Supports the development of the media remarketing plan by running a multi-million dollar budget to ensure KPIs are achieved (acquisition, revenue, lifetime value, etc.).- Works with media vendors to advise on business goals and campaign objectives and to perform campaign analysis, optimization and reporting.- Comfort with independently leading special cross-channel projects with high visibility and exposure with minimal project definition.- Drives acquisition through online display media and search remarketing in order to increase sales.- Focuses on driving down cost per acquisition, growing orders & revenue, and share results with outside teams.- Strong understanding of digital media landscape and direct marketing.- Collaborates with ecommerce, product marketing, and agency teams to align on offer, messaging and media strategy.- Collaborates with ecommerce team to drive implementation and measurement.- Experience with CPA based planning/buying and retargeting with strong knowledge of ad tech platforms.Education and Experience- Education Level-Bachelor's Degree.- Field of Study – Bachelor’s degree in marketing/advertising, statistics, mathematics, business, or related field- Years’ Experience – 6-9 years of related experienceOther Specific Skills- 5 years of media planning and/or buying experience, with 3-4 years online planning/buying experience, preferably CPA buying.- Experience with paid search RLSA and display retargeting a plus- Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations- Experience with digital campaign metrics: must feel comfortable learning new systems and tools. Experience with analytics tools (ex. Adobe Analytics) a plus. Knowledge of web measurement technologies such as: ad serving platforms (e.g., Google Campaign Manager), website analytics software (e.g., Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g., Google, Marin), DSPs (e.g. DBM), and site tagging (e.g. DTM) a plus- Ability to handle multiple projects and to prioritize as needed in a fast moving environment- Demonstrated ability to develop strong relationships with business leaders, team members, and cross-functional partners- Excellent organizational skills and attention to detail- Strong project management, presentation, and communication skills- Must be innovative, proactive and a strong team player- Advanced Excel and Powerpoint skillsEmployees at all levels are expect to:- Understand our Operating Principles; make them the guidelines for how you do your job- Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services- Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digitaltools and experiences- Win as a team-make big things happen by working together and being open to new ideas- Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers- Drive results and growth- Respect and promote inclusion and diversity- Do what's right for each other, our customers, investors and our communitiesCompliance Comcast is an EEO/AA/Drug Free Workplace.Disclaimer The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.Comcast is an EOE/Veterans/Disabled/LGBT employer
