Business Title: Manager, Marketing Performance & InsightsRequisition Number: 115699 - 77Function: Business Support ServicesArea of Interest:State: PACity: PhiladelphiaDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Manager, Marketing Performance & Insights to join our Marketing organization.Responsibilities:
Execute comprehensive analysis of digital assets across multiple platforms, and leverage the insights to form digital strategies and market approaches
Promote a culture of data-driven decision-making within marketing by aligning objectives and measurable performance goals
Regularly share actionable recommendations and proven techniques with functional and digital teams to enhance marketing campaigns and connect to tangible business outcomes
Lead internal digital learning initiatives that address key business questions and provide guidance to stakeholders
Collaborate with strategic marketing, internal, and external agencies to innovatively test and analyze new digital experiences for lead generation and brand awareness
Present analyses, insights, and recommendations to functional teams and management groups in strategic meetings
Qualifications:
Minimum five years of recent, combined experience in client service delivery, marketing, or sales enablement; minimum three years of recent engagement in data and analytics
Bachelor's degree from an accredited college or university; Master's degree from an accredited college or university in marketing analytics, business analytics or a related field is highly desirable
Excellent story-telling and analytical thinking to simplify and explain intricate data: analytic expert adept in summarizing and communicating insights from business data
Proficiency in a broad range of analytics methodologies, tools, and platforms, including knowledge of emerging technologies
Ability to convert key insights from analysis into impactful dashboards and reports using tools such as CRM Analytics, Tableau, or Google Campaign Manager
Strong cross-functional collaboration skills; ability to gain support from key stakeholders within a matrixed organization
KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work (https://www.kpmguscareers.com/why-kpmg/#benefits) '.Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6166924KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).GL: 4GF: 15311
