Position OverviewLulaBet is looking for a Social Media and Content Manager to plan, coordinate and deliver engaging content across our social media channels.The role will take ownership of the social media content calendar, day-to-day channel management, publishing and content coordination. The successful candidate will work with teams across the business to translate campaigns, promotions, sporting events and other business priorities into relevant, accurate and engaging social content.This is a hands-on role suited to someone who understands social media, enjoys coordinating content from idea through to publication, and can manage multiple campaigns and stakeholders in a fast-moving environment.Key Responsibilities1. Social Media Planning and ManagementOwn and maintain the social media content calendar.Plan content themes, formats and publishing schedules across relevant platforms.Manage day-to-day publishing and activity across LulaBet’s social media channels.Ensure social activity supports brand, campaign, promotional and commercial priorities.Coordinate reactive and tactical social content when relevant opportunities arise.2. Content Planning and CoordinationDevelop social content ideas and translate business requirements into clear creative briefs.Coordinate the briefing, production, review and approval of social content.Work closely with internal teams, creative resources and external partners to deliver content on schedule.Maintain visibility of content requirements, production status, deadlines, dependencies and approvals.Adapt approved content across different social platforms and formats where appropriate.3. Sports and Promotional ContentWork with internal subject-matter specialists to translate sporting events, fixtures, promotions and business priorities into accurate and engaging social content.Ensure promotional messaging is clear, consistent and correctly represented across social channels.Identify relevant sporting and cultural opportunities that can support timely social content.Ensure all content follows the required brand, compliance and approval processes.4. Copy and Quality ControlWrite, edit and quality-check social media copy.Ensure content is accurate, on-brand and appropriate for the relevant platform and audience.Coordinate specialist creative or copy support where required.Check campaign details, promotional messaging and supporting information before publication.5. Content PerformanceMonitor core social media and content-performance metrics.Prepare straightforward reporting on channel and content performance.Identify content, formats and messages that are performing well.Apply practical content learnings to future social planning and creative briefs.Share relevant performance insights with marketing and creative stakeholders.6. Wider Digital Content CoordinationSupport the coordination of approved content required for paid social and other digital channels.Work with relevant channel owners and external partners to ensure campaign messaging remains consistent.Coordinate appropriate content variations for different audiences, placements or platforms.Escalate specialist paid-media, PPC, tracking and advanced analytical requirements to the appropriate channel owners or partners.
