ROLE OVERVIEWWe're seeking a seasoned and transfomationa Digital Marketing professional to drive our digital marketing strategies and increase our digital presence and maturity for the local and global commericial units.The main objectives of the role are:Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local (Johannesburg) and global commercial units in  align,ment with the global and local digital marketing strategyDefine and implement the local digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO/AIO, Social Media / Listening, Paid media, Content marketing strategies, AI integration in campaign planning, and lead gen and managementIncrease marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns in the local marketsEnhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns (enhanced by AI)This position will drive successful digital marketing strategies, working closely with country to  deliver on content marketing initiatives that create demand, build awareness, drive brand preference, and ultimately generate sales opportunities.ACCOUNTABILITIES Design and implement the local digital marketing strategic priorities in line with the local business strategyDefine, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefingsDrive local digital marketing transformation and capability building, together with global Digital Marketing Lighthouse Manager, the local Marketing Head and the regional AMEA Digital Marketing teamSet the DM analytics direction and establish, measure and optimize DM KPIs with objective to manage and optimize digital A&P spendResponsible for all reporting, dashboards and analytics, turning data into insightsCollaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital)SEO/AiO implementation and management of paid media of all digital campaignsIncrease impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc.Build a strong interface and collaboration with agencies, global, regional and local Marketing teams, IT & DigitalFocus on Data driven decision-making utilizing digital marketingDriving the tracking and optimization of all digital campaigns runningDefine impactful customer journeys and support Mexico, Central America and Caribbean to implement them through SFDC marketing cloud,Work to develop a strong commercial funnel / pipeline, taking leads them from awareness to loyalty with a focus on measuring marketing conversion into sales.Identifies key trends, insights, short- and long-term opportunities / challenges to build and communicate strategic direction effectively, exciting people around the brand & digital marketing vision and aligning diverse teams to achieve success.Creates a continuous learning environment around digital marketing to educate / inspire on the “Art of the possible”.Develop brand & digital content marketing strategies to ensure that content is optimised, compelling, engaging and highly relevant.
