We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy, and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content, and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.Key ResponsibilitiesSEO Strategy & Technical ExecutionConduct keyword and intent research, including AI-generated queries and semantic search trends.Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).Optimize website content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).Implement structured data and schema markup to enhance discoverability.Monitor and resolve crawl errors, broken links, and indexing issues.Collaborate with developers to implement technical SEO and UX best practices.Website Content Strategy& Website ManagementDevelop and execute content strategies focused on website performance with SEO and AI content consumption trends.Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).Manage website updates via CMS platforms (e.g., WordPress, Episerver).Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements. Backlink Outreach & Authority BuildingDevelop and execute backlink acquisition strategies.Identify and engage with relevant websites, blogs, and influencers.Track and report on backlink performance and domain authority improvements.AI & Search InnovationStay current with developments in AI search (e.g., Google SGE, AI Overviews).Experiment with prompt engineering and AI content tools to enhance productivity.Educate internal teams on AI-friendly content practices and evolving search behaviors.Data Analysis & ReportingUse tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.Build and maintain dashboards and reports in Excel or Google Sheets.Provide actionable insights based on data analysis to inform strategy.
