The MarTech Operations Manager is responsible for enabling and optimizing customer communications across the customer lifecycle through Salesforce Marketing Cloud (SFMC) and other key marketing technology platforms. This role partners closely with Marketing, IT, and cross-functional teams to translate business and customer experience objectives into scalable, automated, and data-driven communication solutions that improve customer engagement and campaign effectiveness. Key Responsibilities Own the technical enablement and optimization of customer communications across the customer lifecycle using Salesforce Marketing Cloud and other MarTech platforms. Design, build, and optimize automated customer journeys that deliver relevant, timely, and personalized communications across key customer touchpoints. Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable effective and scalable solutions. Lead the analysis of existing customer communication processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement. Evaluate and recommend appropriate campaign and journey approaches, including real-time versus batch communications, one-time versus recurring automations, and static versus dynamic and personalized content. Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization. Partner with technical teams to support the data architecture, integrations, and data flows required to enable customer communications and marketing automation. Establish and maintain operational standards and best practices for campaign execution, testing, automation, documentation, and platform utilization. Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements. Collaborate with Marketing, IT, Analytics, and other cross-functional stakeholders to ensure customer communications are aligned with business priorities and deliver a consistent customer experience. Monitor campaign and journey performance and use data and insights to identify opportunities to improve customer engagement, operational efficiency, and communication effectiveness. Stay current on Salesforce Marketing Cloud capabilities, MarTech trends, and emerging technologies, recommending opportunities to enhance Brightspeed's marketing technology capabilities. May perform other duties as assigned. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.  
