We are seeking a dynamic Recruitment Marketing Specialist to join our Talent Acquisition team. This role will focus on developing and executing an innovative mix of job board utilization, posting & sponsorship strategies and paid media campaigns to attract top talent. The ideal candidate will leverage analytics to maximize ROI and enhance our recruitment efforts across various platforms, including Indeed/Glassdoor, LinkedIn, Google Advertising, and iHireVeterinary, while also supporting a select few specialized veterinary industry job boards. Job Board Posting Strategy & Performance Analysis: Develop and implement effective job board sponsorship strategies to optimize visibility and drive candidate engagement for our most critical to fill requisitions. Track and analyze performance metrics to assess ROI and adjust strategies accordingly (qualified leads, cost per lead, etc.). Paid Media Support: Manage, execute, and test new recruitment paid media campaigns, including retargeting, demand generation, and Google Ads campaigns for both national voice and practice specific audiences.  Explore and implement advertising strategies on LinkedIn and Instagram to enhance recruitment efforts. Platform Specialization: Leverage Indeed, LinkedIn, and iHire platforms to maximize job postings and candidate reach. Support select veterinary industry-specific job postings, ensuring alignment with industry standards and practices while creating a compelling and differentiated approach to leveraging the job board and maximizing candidate reach and platform performance. Ensure seamless integration or communication between job boards and ATS platform to enhance the candidate experience and streamline application processes. General Marketing Support: Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints.  Develop and execute recruitment marketing plans that support hiring goals across critical hospital requisitions.  Develop creative briefs for recruitment campaigns to support paid and organic efforts.  Create storytelling content in the form of video testimonials, static content, social posts and captions for LinkedIn and other recruitment platforms as needed.  Develop practice-level recruitment templates, video testimonials Track and analyze campaign performance, including cost per lead, cost per hire, and source effectiveness. Work cross-functionally with TA, Marketing, and Operations to align messaging and share best practices. Provide marketing toolkits and training to TA partners and practice managers to improve local recruiting support. 
