Purpose:The brand manager will assume end-to-end repsonsibility for the successful launch and commercialization of Digital Therapeutics in the South African market from a scientific and marketing perspective. The role will have a dual customer facing and office-based functionality.Key Responsibilities:InternalProject and product leader for portfolio and coordinates all cross-functional efforts to successfully deliver on the commercial launch and growth strategy for portfolio.Responsible for delivering gross sales for portfolioExternalFunders- work closely with market access manager to secure funding for portfolioKey external experts - scientific data generation and disseminationScientific societies - identify and leverage opportunities to partner with scientific societies to increase share of voice of Dr Reddy's within scientific communityKey Accounts - Regularly engages with key accounts to ensure fulfilment of prescriptions and optimal customer care.Explore alternative go to market models, e-commerce and consumerization.Behavioral Skills'You demonstrate personal purpose in improving the patient journey, as well as a strong passion to bring value and impact to the healthcare ecosystem. Thanks to your system thinking abilities, you oversee patient journeys in their entirety and you leverage shared purposes of stakeholders to co-create solutions within the ecosystem.You are a true visionary, defining and embedding the strategy around creating better health outcomes for more patients faster, bringing a strong entrepreneurial mentality with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question and understand).Aspirational growth mindset: Ability to take calculated risks which will results in improved brand performance and growth, to ensure the product grows to its full potential.Demonstrate agility in work and comfortable to work in a fast-paced, ever changing environment with a great deal of ambiguity. Ability to work effectively in a cross-functional team - across different departments and also cross-culturally. Can assume both a leadership role within the team as well as a a more operationally focused role.Takes initiative and is known to be a self-starter. Comfortable with self-guided learning.  
