Position SummaryThe Marketing Specialist will lead the execution of the company’s global marketing strategy across the North and South American markets. This role is responsible for translating global brand positioning, campaigns, and messaging into locally relevant content and measurable marketing programs that resonate with customers in the food packaging industry.Key ResponsibilitiesLocalize global messaging to reflect regional customer needs, market conditions, and industry terminology.Develop engaging content with the help of AI (text, video, photo) for regional and global marketing activities.Develop and execute regional sales initiatives and campaigns to drive leads to support regional business objectivesMonitor campaign and event performance based on clear KPIs. Use data to optimize results and improve lead quality and conversion.Coordinate, and manage trade shows, conferences, customer events, and industry meetings including event logistics, promotional materials, booth content, invitations, communications, and post-event follow-up.Develop and maintain sales tools that support the customer buying journey, including presentations, brochures, battle cards, case studies, application materials, and other collateral.Gather and communicate insights on North American market trends, customer priorities, competitor activity, industry developments, and emerging opportunities.Partner with sales and product management teams to identify customer challenges, market opportunities, and content needs. Use CRM data for in depth analysis.Engage with industry associations such as PMMI. 
