Bring your passion and feel the energy! Bring your customer first mindset, commercial thinking and consumer insights experience to this exciting new roleJoin the fast paced world of liquor retail and partner with iconic brands like BWS & Dan Murphy’s! As the Manager - Customer Advocacy, you will join our Customer Advocacy and Insights team, partnering with numerous stakeholders across the business within functions like Merchandise, Operations, Store Formats and eCommerce.You will support the Senior Manager of Customer Advocacy by facilitating and delivering the analysis, synthesis, and distribution of actionable insights. Ensuring insights are aligned with business objectives, democratised across teams, and continuously improved through feedback loops, enabling data-driven decision-making across the organization.Sound good? Read on.
Here is a taster of what you can expect in this role:Collaborate with the Senior Manager to define clear objectives for customer requests.Establish structured problem statements and triage requests to the appropriate insight team, to ensure insights analysis aligns with business needs.Lead the refinement of briefs that guide Customer Analytics squads in addressing business needs through customer insights analysis.In partnership with other Insight teams, responsible for deepening the holistic understanding of our Group customer through leading the regular reporting (monthly and quarterly) of market and customer performance.Analyse and triangulate data from various sources, quantitative and qualitative, preparing comprehensive reports that translate complex data into understandable and actionable insights for stakeholders.Leverage data visualisation tools to present insights in a clear and impactful manner, forming a single source of truth to inform business decisions.Circulate synthesised insights across functions, ensure that insights are accessible and utilised by different teams to enable data-driven decision-making.Drive and implement feedback mechanisms post-delivery of insights to evaluate the effectiveness and usability of the analysis.Assist in the delivery of the Group Customer Strategy, ensure the approach is embedded and leveraged by brand and central marketing teamsLead partnership with group and brand marketing community to unlock opportunities to amplify the customer further and drive customer centricity through bringing the customer to life.Foster a culture of continual improvement within the team by upskilling the team in terms of strategic thinking, business acumen and leading and influencingDrive customer first culture across brands and Group, playing a leadership role to represent customer with Brand Leadership teams.Role models Endeavour Values and Ways of Working
 
