STRATEGY AND PROJECT PLANNINGPlan and activate communications around Red Bull events, projects, and athletes, ensuring all media and communication activity stays on brand.Generate positive, organic conversation around Red Bull through earned media, influencer amplification, and strong editorial relationships.Align with key stakeholders in the Red Bull Media Network (Content, Programming & Creator Marketing) to develop and execute individual 360 media plans for our programs and events across third-party media and owned channels.Brief and support the crisis communications workflow through the business for a variety of programs.  ATHLETE MEDIA COMMUNICATIONSTurn athlete marketing initiatives into compelling media opportunities by identifying and developing content and storytelling ideas in close partnership with the Athlete Marketing team.Lead the athlete media strategy, creating integrated 360° media plans that maximise athlete visibility and engagement across the year and across multiple business functions.Identify and pitch compelling athlete stories to local media, transforming marketing concepts into engaging media coverage and impactful earned media opportunities. MEDIA RELATIONS AND GENERATING WORD OF MOUTHIdentify the media, voices, and platforms that matter most to our projects, building long-term relationships that drive meaningful coverage and conversation.Develop and maintain strong relationships with key Australian news, culture and lifestyle media.Spot and activate earned media opportunities across podcasts, creators, social-first platforms, niche communities, and non-traditional outlets.Deliver strong PR execution, including media releases, story pitching, key messages, media briefings, and training. STAKEHOLDER MANAGEMENT AND BRAND BUILDINGManage agencies, freelancers, and media partners, with ongoing performance review.Oversee budgets and reporting with project managers to maximise impact across key projects.Build strong relationships with the wider Marketing team, athletes, partners, and influencers.Contribute creative and critical thinking during annual business planning and project development.Ensure brand integrity and credibility are maintained across all communications activity.
