Create marketing plans for each of your named Channel Partners by collaborating with the Partner Sales Manager and the partner team. Plans should cover everything needed to drive Check Point business with the partner, including the partner’s seller enablement, lead generation, awareness, and events to drive business through the channel. Identify, cross collaborate and build relationships with key stakeholders at partners, as well as internal cross-functional teams, to unlock joint marketing opportunities. Work closely with the Field Marketing Managers in each region to execute the marketing plan. This includes integrating Channel Partners into field events and organizing partner-specific activities in each region. Define and support the regional execution of the “partner to” strategy to increase awareness, market share and enablement of partner sellers, including promotional materials, webinars, presentations, and tools, tailored to different channel partners (Distributors, VARs, DMRs, GSIs, etc.) and target audiences. Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting, engagement and mindshare.  Own the co-op and MDF management for selected Partners. Monitor and analyze partner performance metrics, provide regular reporting and insights, and make recommendations for optimization and improvement. Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. 
