About the role: The Chief Marketing Officer (CMO) is a pivotal, executive-level role responsible for all aspects of global marketing for the company. Reporting directly to the Chief Growth Officer (CGO), you are a strategic leader and operator, focused on building a scalable, high-performing marketing function that drives measurable revenue growth, enhances brand equity, and deeply engages our customer base.This role requires a proven SMB focused, B2B SaaS and payments marketing leader with a successful track record leading global teams and operating as a core member of an Executive Leadership Team.This role is available to candidates who have the ability to work from one of our offices in either Sydney, Australia or San Francisco, California. Due to the global nature of the role, some flexibility on working hours may be required to lead and manage a global team, and global travel is expected.What you'll do: Executive Leadership & StrategyExecutive Strategy: As a member of the Executive Leadership Team (ELT), contribute to overall company strategy, planning, and goal-setting. Partner closely with the Global Executive Team to align marketing initiatives with business objectives, revenue targets, and the product roadmap. Engage closely with the Product and Commercial leaders to build and execute the global marketing strategy that delivers the optimal results. Vision & Culture: Define the global marketing strategy and roadmap. Foster a high-performance, data-driven, and globally collaborative growth culture.Budget & P&L: Own the global marketing budget, ensuring optimal allocation of resources to maximize ROI and team development.Demand Generation & Revenue GrowthGlobal Demand Engine: Design, implement, and optimize a robust, scalable demand generation engine across all channels (digital, social, paid media, SEO/GEO, ABM) to consistently deliver high-quality, sales-ready leads.Lead Website Performance: Manage the global website strategy, delivery, and optimization for acquisition and engagementPerformance Marketing: Drive accountability for key marketing metrics (MQLs, SQOs, CAC, Payback period) and continuously optimize conversion rates though the funnel.Product, Content, and Brand MarketingProduct Marketing: Ensure clear, compelling value propositions and messaging for our platform solutions, products, features, and target segments (SMBs).Market Intelligence: Drive deep market, competitor, and customer understanding to inform product development, positioning, and GTM strategies.Content: Ensure the ongoing creation of valuable content to attract, engage, and educate the target audience.Sales Enablement: Arm sales teams with the content they need to succeed.Brand: Elevate the global brand presence and reputation of the company, ensuring consistent messaging and a compelling narrative across all touchpoints.Customer MarketingLifecycle Marketing: Develop and execute strategies for customer marketing focused on expansion (cross-sell/up-sell) and customer retentionProduct Adoption: Work closely with Product Marketing to educate customers on new features, best practices, and use cases, ensuring customers realize the full value of the product to maximize stickiness.Referral Programs: Design and implement customer referral programs that incentivize existing customers to bring in new business.Marketing OperationsDesign and oversee the campaigns and analytics to ensure data integrity and provide clear reporting on marketing effectivenessDesign and build automated programs (e.g., nurture journeys)Develop, document, and enforce standardized processes and Service Level Agreements (SLAs) for campaign executionManage the technical setup, quality assurance (QA), and execution of marketing campaigns (emails, landing pages, forms) to ensure flawless deliveryEnhance the value that the core CRM and Marketing Automation platform (Salesforce) delivers for the businessField MarketingLocalization: Localize global campaigns based on market archetypes and product availability.Events & Marketing Partnerships: Build and execute a global event strategy and activate select marketing partnershipsExternal Communications: Lead the external communication strategy to drive awareness of the company and the capabilities offered to service the customers. Leverage OFX’s social presence across Meta and LinkedIn to engage with prospects, clients, and employees.Review Management: Manage the presence and performance on third-party review sites (Trustpilot, G2, Capterra, third party app stores) and develop campaigns to solicit positive reviews. 
