Cricut is looking for an International Growth Manager to lead the growth of our subscription business outside the US. International is one of our biggest opportunities to grow subscriptions and this role owns the strategy to capture it.
Every market is different. Your job is to look at subscriber growth, both sign ups and retention, relative to machine growth, install base, retention, and local market purchasing power. Finding the biggest gaps, and closing them, is the job.Your objective is to grow subscriber count and subscription revenue in every market we serve, working closely with our Plans & Pricing and Conversion & Retention pods. The impact of your work will show up directly in international sign ups, retention, and revenue.
 Key ResponsibilitiesAcross each of the 4 areas below, you will own the roadmap and work cross functionally with creative, legal, UX, data, engineering, research, finance, and international teams to move the program forward. You will define success metrics, analyze performance, and keep partners aligned through clear briefs, plans, and readouts.Market analysisBuild a country-by-country view of sign ups, install base, machine sales, retention, and pricing.Size each market’s opportunity and rank where we can grow.International strategyDecide which countries we focus on, based on opportunity, effort, and return.Set target metrics for each market and lead regular business reviews.Plans & pricingWork with the Plans & Pricing pod to evaluate market-specific plans and prices.Shape pricing tests that balance growth, revenue, and margin.Conversion & retentionWork with the Conversion & Retention pod to prioritize the biggest international opportunities.Fix where the funnel breaks by market, from localization to local payment methods.
