Cricut is looking for a Marketing Manager to lead retention of our subscriber base. Retention is one of the biggest levers we have to grow our subscription business, and this role owns it end to end.
Subscribers leave for 2 reasons. Some choose to cancel, often because they never discovered or tried the full set of benefits they pay for. Others leave without ever deciding to, when a card expires or a payment fails. Both are solvable.Your objective is to make sure every subscriber gets full value from their subscription and has every reason to stay. You will own the experience from a subscriber’s first days through the moment they consider leaving, across Design Space, our owned channels (email, push, SMS), the web cancellation flow, and payment recovery. The impact of your work will show up directly in our retention numbers.
 Key ResponsibilitiesAcross each of the 4 areas below, you will own the roadmap and work cross functionally with creative, legal, UX, data, engineering, research, finance, and international teams to move the program forward. You will define success metrics, analyze performance, and keep partners aligned through clear briefs, plans, and readouts.Benefit awarenessBuild onboarding and ongoing communications so every subscriber knows the full breadth of their subscription, including new value as it’s added.Benefit adoptionPartner with data and research to find which benefits predict retention, then get more subscribers to them sooner.Design journeys that move subscribers from knowing about the benefits to using the benefits.Voluntary churnOwn the cancellation flow end to end, including the reasons we capture, the save/pause offers we present, and follow-up after someone cancels.Test and iterate ways to improve save rate while keeping the experience clear and compliant.Involuntary churnOwn the strategy to reduce churn from payment failures and expired cards, partnering with finance, engineering, and payment providers on retry logic, card updater services, and payment options.Build payment recovery communications that prompt subscribers to update their payment details before and after a failure.
