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Data Scientist, MarketingOverall Job SummaryThe Marketing Data Scientist / Advanced Analyst is responsible for building & developing the necessary skill sets in statistical modeling and advanced analytics techniques to generate predictive & machine learning models for the Marketing department and further a deeper understanding of our customers. This role will own the translation of predictive modeling results to actionable insights that can be utilized across the TSC organization. In addition, this position will aid the Customer Analytics Team with data analysis requests as needed by the business.Essential Duties and Responsibilities (Min 5%)
Work with key business partners to fully explore and frame a business question including objectives, goals, KPIs, decisions the analysis will support and required timing for deliverables.
Conduct hands-on analysis of customer and campaign data using analytical and statistical tools such as SQL, Python, or Databricks to uncover insights and provide program recommendations.
Work with both unstructured and structured data, creating new datasets to be used for model development or other analyses.
Use SQL to develop queries from scratch including selecting from existing tables, creating new tables, and removing unwanted data.
Develop, maintain, and improve predictive models using Python, PySpark or Databricks to enhance business knowledge of customer marketing interactions and shopping behaviors.
Develop segmentation analytics such as clusters or decision trees
Provide marketing team with design of experiments (DOE) recommendations and expertise to develop testing parameters for A/B Testing.
Provide marketing team with measurement to targeted campaigns.
Required QualificationsExperience : 3-5 years of predictive modeling experience utilizing CRM or high level transaction information. Understanding of Retail, CPG, or Marketing Agency business needsEducation : Bachelor’s Degree in Mathematics, Statistics, or Econometrics. Master’s Degree prefered.Preferred knowledge, skills or abilities
Experience with and at least moderate aptitude in programming languages such as SQL, Python, PySpark
Knowledge of A/ B testing methods; capable of designing a controlled test design, running the test and providing measurement post-hoc
Ability to frame business questions and create an analytics solution using statistical or other advanced analytics methodologies
Experience with marketing analytic concepts such as customer lifetime value, market basket analysis, customer profile creation a plus
Experience using Azure, AWS, or another cloud compute platform a plus
Experience with marketing loyalty programs, email, direct mail, and digital marketing a plus
Familiarity withvisualization tools such as PowerBI a plus
Must possess high degree of aptitude in communicating both verbally and written complex analysis results to Senior & Executive Leadership
Speak, read and write effectively in the English language
#LI-DNIWorking Conditions
Normal office working conditions
Physical Requirements
Lifting up to 20 pounds
Sitting
Standing (not walking)
Walking
Kneeling/Stooping/Bending
Reaching overhead
DisclaimerThis job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.ALREADY A TEAM MEMBER?You must apply or refer a friend through our internal portalClick here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup)CONNECTIONOur Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.Learn MoreEMPOWERMENTWe believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits total rewards offerings. fot full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!Learn MoreOPPORTUNITYA lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.Learn MoreJoin Our Talent CommunityNearest Major Market: Nashville
