The Specialist II, Loyalty supports personalized and global loyalty initiatives by partnering with cross‑functional teams to plan, execute, and measure loyalty campaigns. This role contributes to guest segmentation, reward optimization, and reporting while helping ensure loyalty programs are executed accurately, consistently, and in alignment with business objectives.Contribute to loyalty personalization strategy by supporting guest segmentation, loyalty journey design, and reward optimization for personalized offers and challengesAct as point of contact for partner teams such as brand, merchandise, and sales to support the design, execution, and measurement of loyalty experimentsManage and prioritize the backlog of the loyalty personalization pod, translating business needs into clear campaign briefs to enable effective execution by the operations teamPartner with analytics and data science teams to support reporting, dashboards, and analytical models that inform campaign effectiveness and drive more relevant personalizationServe as a cross functional liaison with brand, creative, app development, and consumer insights teams to support alignment, execution, and reporting for global loyalty program enhancements and campaignsModel behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest levelEnsure all activities are in compliance with rules, regulations, policies, and proceduresComplete other duties as assigned
