Key Responsibilities:Work with the Marketing team to plan and execute content calendarsSpot social trends and develop content ideas with viral potentialAssist in conducting trend research and creating engaging social media content aligned with the brand’s messaging across platforms including Instagram, TikTok, Xiaohongshu, Facebook, and the websiteHead community management on TikTok, including responding to comments and DMsWork closely with the Marketing team to develop creative briefs, copywriting (for social media posts, ads, and emails), and the monthly content calendar.Generate leads for partnerships and collaboration opportunities (i.e., KOLs, UGC creators, and brands).Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflowsSupport other ad-hoc marketing initiatives as needed.
