About the RoleWe are looking for a Social & Content Executive to support content creation, social media management and campaign execution across Mudah and Carousell's business verticals.This is a hands-on role for someone who lives and breathes social media, keeps up with what's trending, has a good eye for what makes content fun and engaging, and isn't afraid to try something new. This role is expected to actively spot and act on trending moments as they happen, not just execute a pre-set calendar.You'll work closely with the Assistant Manager, Brand & Social to bring content ideas to life, manage day-to-day social activities, and take ownership of your assigned content calendar and monthly performance — with plenty of opportunities to learn, experiment and grow your skills across content, social and campaigns.Comfort being on camera is a requirement, as the role will involve livestreams, product showcases and other social content.Key ResponsibilitiesSocial Strategy & Content PlanningSupport the development and upkeep of social media content calendars across Mudah (Auto, Property) and CarousellTranslate campaign briefs into engaging, platform-specific contentBring ideas for trends, formats, captions and creative approaches based on audience behaviour and what's happening on socialSpot opportunities for fun, timely or cross-brand/vertical content momentsSupport consistency of brand messaging and tone across social platformsTake ownership of the assigned content calendar's execution — flagging gaps, delays, or content that needs rework proactively rather than waiting to be toldTrending & Ad-Hoc Content Actively monitor trending topics, sounds, formats and internet culture daily, and proactively create and publish timely ad hoc content that fits the brand and momentTreat trend response as a core part of the role, not an optional extra — jumping on relevant trends quickly is expected, not just reactive when promptedUse social listening tools (e.g. Brandwatch) regularly to spot emerging trends, conversation shifts and content opportunities, rather than relying solely on the planned calendarContent Development & LivestreamSupport the planning, creation and publishing of content across Facebook, Instagram, TikTok and emerging platformsSupport livestream planning and execution, from content preparation and scripting to coordination and post-live activitiesBe comfortable appearing on camera for livestreams, product showcases and social contentWork with internal teams, creators, agencies and production partners to bring content to lifeBring ideas for new content series, creator collaborations and social formatsCommunity & Social EngagementSupport day-to-day community engagement with timely, friendly and on-brand responsesMonitor audience conversations, trends and sentiment, and flag interesting opportunities or potential issuesSurface useful audience observations and insights to inform content and campaignsPerformance, Reporting & InsightsTrack and report on social performance monthly against agreed KPIs (see below), across content, campaigns, livestreams and community engagementIdentify and share what's working, what isn't and what we could try next, using data rather than instinct aloneTake ownership of monthly reporting for assigned channels/scope, ready for review with the Assistant Manager, Brand & Social first, then shared with the wider marketing teamCampaign & Cross-Functional CoordinationSupport social content and execution across integrated marketing campaignsCoordinate with Brand, Campaigns, Product, creators and agency partners on assigned deliverablesSupport influencer and creator initiatives, including briefing, content review and performance trackingLook for ways to make our social processes and content execution better, faster and more funKey Performance Indicators (KPIs)
Performance will be reviewed monthly against the following, forming the basis of monthly check-ins and year-end review:Follower growth — month-on-month increase across assigned platform(s)Engagement rate — month-on-month increase in likes, comments, shares, and saves relative to reachVideo views — month-on-month increase in average and total video viewsTrend responsiveness — number of ad hoc/trend-based content pieces published per monthContent calendar delivery — % of planned content delivered on time and to quality standard
