About the RoleWe are looking for a Social Media Specialist to own and grow our social media strategy, content, and community engagement across Mudah, Carousell, and key business verticals. This role is responsible for developing insight-led social strategies, translating business and campaign priorities into platform-specific content, driving livestream initiatives, and building engaged communities through data-driven content and social best practices. You will work closely with Brand, Campaigns, Business, Product, and external partners to strengthen brand awareness, engagement, and consideration across multiple brands, customer segments, and audience communities.This is a hands-on role for someone who enjoys combining creativity, platform expertise, data, and cultural trends to build engaging social experiences that deliver measurable business outcomes.Key ResponsibilitiesSocial Strategy & Content PlanningDevelop and manage social media strategies and content calendars across Mudah, Carousell, Auto, Property, and key business prioritiesTranslate campaign objectives, audience insights, and business priorities into platform-specific content strategies and creative recommendationsRecommend content pillars, storytelling approaches, publishing cadence, and content formats based on audience behaviour, platform trends, and performance insightsIdentify opportunities for integrated and dual-brand social initiatives that strengthen overall brand and business impactEnsure consistency of brand messaging, tone of voice, and creative execution across all social platformsContent Development & LivestreamPlan, coordinate, and execute social media content across Facebook, Instagram, TikTok, and emerging platformsLead livestream planning and execution, including content planning, scripting, coordination, hosting, and post-live evaluationAppear on camera where required for brand content, livestreams, product showcases, educational content, and campaign activationsCoordinate with internal stakeholders, creators, agencies, freelancers, and production partners to deliver high-quality social contentRecommend new content series, creator collaborations, and platform features that strengthen audience engagementCommunity & Social EngagementManage community engagement across all social platforms through timely, relevant, and on-brand interactionsDevelop response frameworks and escalation guidelines for customer enquiries and sensitive issuesMonitor audience conversations, community sentiment, and emerging topics to identify opportunities and potential risksSurface audience insights and recommendations that improve customer experience, content quality, and future campaignsPerformance, Reporting & InsightsMonitor social media performance across content, campaigns, livestreams, and community engagementTrack platform performance, audience growth, engagement, video performance, sentiment, and other key social metricsTranslate performance data into actionable recommendations that improve content strategy, platform performance, and campaign effectivenessRecommend experimentation opportunities, new content initiatives, and platform best practices based on audience behaviour and performance insightsProduce structured reporting and insights to support monthly business reviews and future planningCampaign Execution & Cross-Functional CoordinationSupport integrated marketing campaigns through social media strategy, content development, publishing, and campaign amplificationCoordinate with Brand, Campaigns, Product, Growth, agencies, creators, and external partners to deliver campaigns on time and to a high standardSupport influencer, creator, and partnership initiatives including briefing, coordination, content review, and performance trackingContinuously identify opportunities to improve social workflows, planning processes, and execution quality
