Digital Marketing Strategist

Digital Marketing Strategist

28 Sep 2024
Texas, Austin, 73301 Austin USA

Digital Marketing Strategist

About Removery: Removery is the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys. Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 150 studios located in the United States, Canada, and Australia, and over 1 million successful treatments to date – we’ve raised the standard for the entire industry. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can. As a growing company that values talent, we are dedicated to recruiting exceptional individuals who share our commitment to delivering safe and impactful treatments as the world’s leading tattoo removal company. We continuously seek out top talent through ongoing interviews. If you are aligned with our mission, we encourage you to click below and apply! Role Overview: Join us as a Digital Marketing Specialist to oversee the technical aspects of our marketing organization and drive organic growth through SEO, website optimization, and email/SMS marketing. The role will manage our marketing platforms, oversee SEO performance, ensure website and local listings are optimized, and support email/SMS automations to maximize marketing impact. This is a hands-on role that requires excellent project management skills, a deep understanding of marketing technologies, and the ability to work cross-functionally with marketing, data science, and engineering teams. Key Responsibilities: SEO Management:

Manage the daily tasks and projects with the SEO agency, ensuring timely execution and monitoring overall performance.

Implement SEO/website updates in collaboration with development teams.

Manage local listings through SOCI, optimizing the visibility and performance of our 150 studios.

Website Management:

Make basic updates to our Wordpress website, including uploading blogs and creating new location pages.

Implement website conversion optimization tests using Optimizely in partnership with the Lifecycle Marketing Manager.

Act as the liaison for all engineering and development requests, ensuring accurate and timely execution.

Email/SMS Marketing:

Collaborate with the Lifecycle Marketing and Content Marketing managers to build and deploy email/SMS campaigns and marketing automations using Acoustic

Work closely with the data science and engineering teams to create custom queries for segmented marketing campaigns.

Monitor and report on email/SMS performance to drive continuous improvements.

Reporting & Analysis:

Own all marketing reporting, delivering insights on key performance metrics including website traffic, organic performance (SEO, traffic, leads, bookings), and email/SMS performance.

Regularly provide reports and actionable insights to optimize marketing and business performance.

Marketing Platform & Vendor Management:

Manage marketing technology stack, including call tracking, Google Tag Manager, Zapier, and other tools, assisting with integration and ongoing maintenance.

Oversee contractual agreements, platform setup, and budget management for all marketing technology tools.

Position Requirements:

2-4 years’ experience managing marketing technologies, including but not limited to email/SMS marketing automation platforms (e.g. Acoustic, Salesforce Marketing Cloud, Braze, or Bloomreach), Optimizely, SOCI, and Google Tag Manager.

Solid understanding of SEO principles and experience managing SEO agencies.

Proficiency in Wordpress and website management tools.

Strong project management skills, with the ability to execute independently and manage cross-functional tasks.

Experience with marketing analytics and reporting tools.

Excellent organizational and communication skills.

Deadline-driven, process-oriented, and highly organized.

Experience collaborating with development and data science teams.

This role is ideal for a proactive and detail-oriented individual who thrives in a fast-paced environment, has a passion for marketing technologies, and is eager to drive growth through data-driven strategies.

Position Specifics:

Pay: 66-75K

Status: Full-time on-site at HQ in Austin, TX

Benefits:

Eight (8) company-paid holidays

120 hours of accrued paid vacation time

8 hours of paid volunteer time annually

Paid Parental Leave

Comprehensive Medical, Dental, and Vision coverage with HRA option, STD, and LTD

401K with generous Company Match

$50K in Life Insurance, with option to purchase more

Team Member Referral Bonus Program

Employee Assistance Program

Collaborative work environment promoting diversity and inclusion

Ongoing Comprehensive Training

Employee Emergency Fund for financial hardships

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.Equal Opportunity Employerhttps://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdfhttps://www.e-verify.gov/sites/default/files/everify/posters/IERRightToWorkPoster%20EngEs.pdf Powered by JazzHR

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Job Details

  • ID
    JC52602708
  • State
  • City
  • Full-time
  • Salary
    N/A
  • Hiring Company
    REMOVERY LLC
  • Date
    2024-09-29
  • Deadline
    2024-11-27
  • Category

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