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What You'll DoTeradata is looking for a Field Marketing Manager (FMM) focused on the Americas Healthcare, Life Sciences, and Public Sector industry; can be based in San Diego or remote. As a FMM, you are responsible for supporting the Industry sales team to execute programs with high impact that generate and stimulates acceleration of the sales cycle while building/strengthening customer relationships and preference for Teradata’s solutions. This position will collaborate closely with Teradata’s sales leaders, channel partners, and campaign marketing teams to plan and execute compelling activities.In addition, you must successfully collaborate and prioritize industry-specific campaigns, as well as manage numerous projects simultaneously, in a fast paced, dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore. This is a strategy, as well as an execution role. You will collaborate with key stakeholders to develop agendas and event schedules; ensure plans align with the overarching product roadmaps, business priorities and Teradata's vision.Essential Duties and Responsibilities
Work closely with the Americas Healthcare, Life Sciences, and Public Sector industry sales team to define marketing goals and objectives in order to develop a strategic marketing plan that aligns with sales pipeline and revenue goals.
Be the “go-to” trusted marketing resource for the assigned sales team.
Create, execute and measure an industry cluster marketing plan supported by market intelligence.
Consistently track program performance and effectiveness, report results and achieve targets/KPIs.
Manage marketing budget and procurement processes
Incorporate market research and Business Intelligence (BI) as part of program strategy and planning.
Execution and management of marketing programs both digital and in-person.
Manage 3rd party vendors and regional events end-to-end, inclusive of execution.
Alignment of regional channel & end user quarterly program strategy to ensure that messaging is consistent
Align with global marketing teams in order to leverage global campaigns, assets and resources.
Ensure timely execution of general administrative tasks & assist with ad-hoc projects as needed
Understanding/experience of stage-based Marketing methodology and implementation
Drive lead acquisition, nurturing and support the development of pipeline opportunities
Domestic and International travel as needed
What Makes You a Qualified Candidate
Bachelor’s degree in marketing field with 5+ years’ experience
Enterprise software/hardware background with field marketing experience. Data and Analytics experience a plus.
Impeccable organizational skills and detail oriented
Proactive, self-motivated, innovative and collaborative
Strong background in metrics tracking and analytical skills
Experience in a fast paced, teamwork-oriented environment
What You'll Bring
Prior experience in creating integrated marketing plans for a high-tech company supporting Enterprise accounts
Experience managing field and virtual events
Solid knowledge working within Salesforce to develop and track marketing campaigns and results
Proven track record working with and supporting sales team units
Established thought leadership/influence using social media strategy and publishing
Ability to understand a variety of technologies/solutions (i.e., Data warehousing & Analytics, Cloud, AI/ML, etc)
Strong written and oral communication skills with ability to work effectively across functional areas/departments
Proven ability to work well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines
Excellence in budget management
Ability to think strategically while implementing tactically
Strong negotiation skills with sales and other internal marketing groups and stakeholders
Strong execution / project management skills
Performance measurement (Metrics)
Comprehensive understanding of direct and indirect sales environments
Effective contract negotiation skills
Why We Think You’ll Love TeradataWe prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.Our CompanyAt Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.Teradata invites all identities and backgrounds in the workplace. We work with deliberation and intent to ensure we are cultivating collaboration and inclusivity across our global organization.We are proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status.Pay Rate: 108600.0000 - 135700.0000 - 163,000.00 AnnuallyStarting pay for the successful applicant will depend on geographic location, internal equity, job-related knowledge, skills, and candidate experience. Learn more about Teradata’s competitive Total Rewards package at https://www.teradata.com/About-Us/Careers/Benefits
