The Guinness Brand Advisor is responsible for delivering education and expanding brand awareness for our portfolio of beer brands. Reporting to a Director, Client Engagement, the Guinness Brand Advisor will develop trade relationships and interact face-to-face with distributors, retailers and consumers nationwide. Additionally, this role will have regular interaction with the Diageo stakeholders, Guinness Brand Team & Field Marketing lead.Job responsibilities will include but are not limited to:Brand Advocacy. Represent brand(s) at distributor & trade-focused events with education, mentorship, networking, and tastings, including Global Guinness Quality standardsAccount Management. Generate Guinness volume growth through retailer & consumer activation. Commercial ownership of a set list of key On Premise accounts as well as new accountsTrade & Consumer Education. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumersDistributor & Trade Engagement. Drive brand presence, performance, and advocacy in select On Premise accounts using strategic engagement activities and business-focused solutionsContent Development. Collaborates in developing industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as neededSocial Media Presence. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise; growth of individual social presenceAgency Mentorship. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industryAgency Accountabilities. Complete accurate and timely management of agency initiatives including:Budget and expense managementPerformance growth; delivery of individual KPIs and program activitiesReporting responsibilities; tracking and management of performance data using agency-appointed platformsParticipation in all internal training initiatives; expanding education and knowledge across all teamsPoint of sale, asset, and warehouse managementBrand, market, competitive and customer insight curationThe above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.The physical demands of this role require the following: Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of saleFrequent lifting and moving cases of product and other objects of 50 pounds or moreThe above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 
