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At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
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Manages the performance of multiple related teams potentially across disciplines or locations, or has significant influence over the performance of multiple teams direct or indirect reports by defining accountabilities, establishing performance objectives, providing feedback and guidance, and ensuring that all policies are understood and adhered to.
Creates and refines Product Marketing strategies, secures and oversees marketing investments, manages execution, and analyzes results for program success. Collaborates with sales and product leads to allocate resources, address competitive landscape and drive demand in line with business goals, and creates and drives client acquisition and retention strategies to drive business growth.
Plans and project manages complex work with a multiregional or global scope; broad sphere of influence market and trend research to identify new opportunities and ensure proper product targeting. Leverages insights to influence business decisions and shape Product Marketing strategy.
Fosters interlock on audience identification, buyer needs and messaging, and aligns with corporate marketing on themes, tone and content architecture to craft compelling master messaging and value propositions that drive
product interest.
Develops materials to support higher-level conversations; creates compelling content to ensure that sales have the knowledge required to effectively sell product offerings. Partners with sales to foster continuous feedback loop.
Contributes to business success by performing other tasks as required.
Generally 10 years or more of related discipline experience or demonstrated competency, including three years or more of relevant management/leadership experience or demonstrated competency
Expert and disciplined communicator
Strong collaboration skills
Strong facilitation, project planning and management
Strong business acumen
Strategic thinking
Negotiation
Team management
Budget management
Strong capabilities and experience working with senior leaders
Strong analytical skills
Sales enablement best practices
Process improvement
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As a Customer Marketing Manager, you will spearhead the creation and execution of dynamic marketing campaigns aimed at expanding customer engagement and driving revenue growth. Leveraging both digital and physical channels, you will harness customer databases and cutting-edge marketing automation tools to engage targeted audiences effectively. Your deep understanding of our products, competitive landscape, and market positioning will inform strategic responses to inquiries, guiding qualified customers seamlessly to our sales team for conversion.
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The Content Marketing Manager is responsible for planning, creating, and curating content that resonates with the target audience and aligns with the ICA messaging. They manage the content production, including ideation, creation, editing, and distribution. Content Managers collaborate with various teams, such as design, SEO, and social media, to maximize the reach and impact of content. They analyze content performance metrics, adjust strategies based on data insights, and contribute to the company\'s content marketing goals by generating thought leadership, engaging stories, and valuable resources.
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Description
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Job Summary
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16406BR
