The Product Marketing Specialist is an entry-level product marketing role responsible for supporting the creation and promotion of customer-focused technical content that helps engineers discover, evaluate, and adopt Renesas solutions.Working closely with Product Groups, Solution Architects, Software & Solutions Teams (SST), web teams, and marketing stakeholders, this role helps transform technical capabilities into mass-market-ready content including application webpages, key technology pages, Winning Combinations, technical collateral, and solution marketing campaigns.This position is designed for recent graduates or early-career engineers who are interested in combining technical knowledge, customer understanding, content strategy, and marketing communication.Key Responsibilities:Application & Technology Content DevelopmentSupport development and maintenance of application and key technology webpages.Research industry trends, customer applications, competitors, and market opportunities.Assist in developing customer-focused messaging and positioning for application segments.Create and update website content, technical summaries, design resources, and supporting collateral.Participate in content audits and recommend improvements to customer journeys and user experience.Application System Block Diagrams (Winning Combinations) & Solution SupportAssist with creation, maintenance, and auditing of System Block Diagrams (Winning Combinations).Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities.Support product lifecycle reviews, including identification of obsolete, NRND, and replacement devices.Coordinate with Solution Architects and engineering teams to collect required design information.Help maintain consistency of technical content and governance standards across solution assets.Product Launch & Campaign SupportSupport new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning.Assist with application-focused campaigns by gathering technical content and supporting messaging development.Coordinate technical inputs from engineering teams and product groups.Help ensure campaign assets align with approved customer journeys and strategic priorities.Technical Marketing ContentDevelop technical marketing materials such as:BlogsWhite papersApplication notesTraining presentationsPitch decksDemo descriptionsTranslate engineering concepts into clear customer-facing value propositions.Support solution-selling enablement content for sales and field teamsCross-Functional CollaborationWork with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners.Participate in content planning sessions and project reviews.Help gather stakeholder feedback and track action items to completion.Contribute to process improvements and documentation efforts.
