Vacancy expired!
RESPONSIBILITIES:
Kforce has a client that is seeking a Digital Marketer/Channel Marketer in Houston, TX.
Key Responsibilities:
Drive B2C Lead Gen with goal of driving to conversion (purchases and form completions); Channels include paid and organic. Includes campaign reporting, analysis + optimization and managing creative asset development process; Understanding business goals to drive channel performance
Resource will not be responsible for managing budgets, etc. within the platforms - agency partners manage day-to-day; The resource we contract will be responsible for managing agency to drive optimization/performance & deliver business results
Disciplines: Acquisition Marketing, B2C/Direct to Consumer experience
REQUIREMENTS:
Minimum 5 - 7 years of experience; Disciplines: Web site strategy & performance optimization
Understanding of Responsive Web site design/development
Basic understanding of SEO & design/development principles to optimize crawlability/ranking for search engines
Experience working with and creating/publishing content within Content Management Systems (Adobe Experience Manager preferred):
Organic Traffic Drivers - SEO; Social Media Content Posts (YouTube, LinkedIn nice-to-have)
Paid Media Strategy/Platforms - Google Advertising Ecosystem (Search, Display, YouTube); Paid Social Ads (Facebook ideal; YouTube & LinkedIn nice-to-have)
Email Marketing Platforms (Exact Target preferred)
Web Analytics (Google Analytics preferred)
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
