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Do you have a knack for innovative campaigns and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.The Hilton America’s Houston and Hilton Austin Cluster is looking for a Cluster Marketing Manager to join their amazing team!The Cluster Marketing Manager is responsible for executing all marketing strategies for the Houston and Austin hotel cluster.This Marketing Manager position reports into the hotel’s Cluster Director of MarketingKEY RESPONSIBILITIES:Key responsibilities include championing the brand positioning, managing the social media strategy, partnership execution and content development. Success measures include increasing topline revenue and achieving channel/market share objectivesBranding & Positioning:Supports in the development and execution of the hotel positioning and content / messaging strategy based on the hotels' business and customer mix as well as brand pillars. · On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations. · B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments. · Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. · Content / AssetDevelopment & Strategy:Manages the direction, execution and regular audits of marketing-specific assets, collateral, website, 3rd party sites, social media, digital & traditional advertising, photo / video shoots. · Digital Marketing & Media: Support the creation and execution of email campaigns and digital media in alignment with marketing calendar planning.Public Relations and Social Media Management:Supports the development and execution of PR & Social Media strategies including influencer and media relations.Campaign Management & Execution:Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance. · Partnership Execution & Management: Executes and maintains local partnerships for activation/ sponsorship opportunities that align with the hotel's positioning.SUPPORTIVE RESPONSIBILITIES:Assist the Director of Sales & Marketing in preparation for strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews. At times, this role may be required to present marketing performance in these meetings. · Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. · Participates where appropriate in related trade/business related functions, events, conferences and workshops. · Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC). SKILLSET:Ideal Soft Skills:Presentation / Communication skills · Relationship building Core Hard Skills: · Extensive knowledge of marketing communication mediums including traditional, digital, and social channels · Proficiency in data analysis and translating insights into compelling narratives · Ability to navigate a matrix organization · Project management · Media buying experience, both traditional and digital · Copywriting · Software/Program Skills/Knowledge: □ Microsoft Office (Word, Power Point, Excel & Outlook) □ Social Media Websites (Facebook, Instagram, etc) □ CMS Platforms □ Digital AnalyticsWhat are we looking for?Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
Hospitality - We're passionate about delivering exceptional guest experiences.
Integrity - We do the right thing, all the time.
Leadership - We're leaders in our industry and in our communities.
Teamwork - We're team players in everything we do.
Ownership - We're the owners of our actions and decisions.
Now - We operate with a sense of urgency and discipline
In addition, we look for the demonstration of the following key attributes:
Quality
Productivity
Dependability
Customer Focus
Adaptability
What will it be like to work for Hilton?Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands (http://jobs.hiltonworldwide.com/our-brands/index.php) . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!Job: Marketing ServicesTitle: Marketing Manager- Houston and Austin ClusterLocation: nullRequisition ID: HOT0AVD5EOE/AA/Disabled/Veterans
