Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.WE BUILD WHAT MATTERSWhat matters most to you? Is it being part of a strong team? Supporting your family? Solving global problems? You can do these and more at Caterpillar; where your work enables progress around the globe, and you contribute to meaningful work. Together, we can build what matters! The Caterpillar Oil & Gas and Marine Division (COGMD) consists of a worldwide team helping to power the global energy industry as well as provide power and propulsion on the water.Caterpillar Oil & Gas currently has an exciting opportunity for a Marketing Strategy Specialist in Houston, Texas. The Marketing Strategy Specialist will be expected to provide marketing direction and support globally for the Aftermarket business within Caterpillar Oil & Gas and SPM Oil & Gas. They will actively be participating in the organization’s strategy, communications, brand management as well as e-commerce marketing and coordination. They will be responsible for external communications, liaising with both internal and external stakeholders in implementing and executing the company’s marketing and communications plan.Job Duties/Responsibilities include, but are not limited to:
Develop, implement, and oversee omni channel marketing & communications strategy, media & communication plans, timelines, and budgets to deliver on the vision and business strategy.
Creates, leads, and manages marketing campaigns from planning to analysis.
Work with the central marcom teams to educate them on aftermarket goals and strategy, and ensure that each team is aware, able, and ready to deliver their part of the experience.
Developing a strong pipeline of new customers through prospecting.
Conducting market/competitive research to identify new opportunities and building effective customer strategies.
Establishing metrics to monitor and review the effectiveness of existing marketing strategies, suggesting necessary interventions for improvement.
Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy.
Skills Sets:
Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Level Extensive Knowledge:
Delivers helpful feedback that focuses on behaviors without offending the recipient.
Listens to feedback without defensiveness and uses it for own communication effectiveness.
Makes oral presentations and writes reports needed for own work.
Avoids technical jargon when inappropriate.
Looks for and considers non-verbal cues from individuals and groups.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.Level Working Knowledge:
Provides prompt and effective responses to client requests and interactions.
Monitors client satisfaction levels on a regular basis.
Alerts own team to problems in client satisfaction.
Differentiates the roles and responsibilities in a business relationship.
Works with clients to address critical issues and resolve major problems.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).Level Working Knowledge:
Works with vendors to assure that products or services are delivered to time and quality specifications.
Provides feedback on vendor performance to responsible contract administrators.
Resolves routine issues or problems with vendors in organization's best interest.
Identifies communications bottlenecks and recommends appropriate solutions.
Builds effective working relationships with counterparts in vendor or supplier's organization.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.Level Basic Understanding:
Explains basic policies and procedures governing global business conduct.
Identifies regions and countries relevant to organization's business.
Research, with guidance, information on country- or region-specific activities.
Describes several issues or considerations for conducting business in another country.
Top Candidates Will Have:
5-7 years’ experience in marketing, preferably in high-velocity B2B environment.
Three years of project management experience showcasing the ability to cross collaborate within a large organization matrix.
Working knowledge of e-commerce product marketing, content creation strategy, e-communications production, social media strategy and management.
Demonstrate record of accomplishment in the development and execution of marketing campaigns.
Understanding/experience in the Oil & Gas industry and/or aftermarket products.
Experience directing and managing agency marketing support.
Additional Information:
Relocation is available for this position.
The primary location for this position is Houston, TX.
Up to 25% travel.
What You Will Get:Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to:
Competitive salary and annual bonus program
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
Company-matched 401(k) plan
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
At Caterpillar, we are committed to a diverse and inclusive environment that values and respects the unique talents, experiences, and viewpoints of our global employees. Our vision is to continually develop the best team to build innovative solutions for our global customers, deliver superior results for our stockholders and positively impact the people and communities we serve.This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LIPosting Dates:July 22, 2024 - July 26, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
