Why USAA?Let’s do something that really matters.At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!The OpportunityAs a Decision Science Analyst Lead on the P&C Marketing Analytics Team, you will provide decision support for marketing efforts across the enterprise. Your role will involve applying mathematical, statistical, and advanced analytical techniques to draw conclusions and make “insight to action” recommendations that address marketing objectives and drive strategic change. The core of your work will involve gathering, manipulating, and synthesizing marketing data (e.g., customer segmentation, campaign performance, digital behaviors, etc.), models, and other relevant information to draw conclusions and develop implementable strategies.This position can work remotely in the continental U.S. with occasional business travel.What you'll do:
Partner with channel management team to develop and implement optimization strategies across all marketing channels, ensuring maximum efficiency and effectiveness in reaching target audiences.
Analyze performance across channels, including digital, social, and traditional media, to identify opportunities for improvement and allocate investments.
Leverages expert business, analytical and technical knowledge to lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
Applies advanced analytical techniques to solve business problems that are typically large scale with significant impact to current and/or future business strategy.
Organizes and oversees the development of requirements/resources necessary to meet established objectives
Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make recommendations to answer the business objective and drive the appropriate change.
Translates recommendation into communication materials to effectively present to all levels of management.
Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements.
Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
Succinctly delivers complex analysis/findings in a manner that conveys understanding, influences senior executives, garners support for recommendations, drives business decisions, and influences business strategy.
Provides subject matter expertise in operationalizing recommendations.
Researches and pursues the latest and/or industry leading practices in data and analytics, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge.
Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc) or formal (E.g. Certifications or advanced coursework). ).
Innovates to create new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline is required; OR 4 years of related statistics, mathematics or quantitative analytics or related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years of data & analytics experience; OR 6 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing etc.) for a total of 8 years combined experience; OR Advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 6 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing, etc.).
3 years of direct and/or indirect management experience.
Demonstrates expert skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
Expert knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
What sets you apart:
8 or more years' experience in marketing data and analytics
Experience in extracting and analyzing data from various paid media platforms (Google, FB, LinkedIn, etc.)
Experience in direct-to-consumer marketing channel data (email & direct mail) AND leveraging the data to build prospecting and customer models/matching.
5 or more years of advanced analytics experience in marketing analytics
5 or more years of experience within insurance or regulated industries
US military experience through military service or a military spouse/domestic partner
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.What we offer:Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400.Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.If you are an existing USAA employee, please use the internal career site in OneSource to apply.Please do not type your first and last name in all caps.Find your purpose. Join our mission.USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself – you just need to share our passion for serving our more than 13 million members.USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
