Nearmap is seeking an experienced and strategic Vice President of Global Growth Marketing to lead the organization’s demand generation and revenue growth strategy. Operating at a senior leadership level, this role is responsible for developing and executing a scalable growth marketing framework that directly contributes to company-wide business outcomes.The Vice President will participate in enterprise-level strategic planning and decision making, demonstrating mastery of marketing and growth strategy and how it fits within Nearmap’s overall business and competitive environment. As a key member of the Marketing leadership team, this individual will translate Nearmap’s corporate objectives into actionable marketing plans, ensuring clear alignment across Marketing, Sales, RevOps, and Product functions.This leader will guide multiple integrated teams through subordinate managers, fostering operational discipline and measurable performance. The role requires sound judgment in resource allocation, investment prioritization, and long-term planning that drives sustainable business growth.Key Responsibilities:Strategic Leadership & Business AlignmentDefine and own the global growth and demand marketing strategy aligned to revenue and pipeline goalsParticipate with senior leadership in enterprise-wide planning, influencing multi-year business strategies and investment prioritiesBuild, mentor, and empower high-performing teams across campaign management, ABM, digital marketing, and marketing operationsMake final decisions on functional strategy and implementation to ensure operational effectiveness and organizational alignmentDemonstrate sound judgment in long-term planning, resource allocation, and market prioritization to drive sustainable business growthRevenue Growth and Pipeline ContributionOwn marketing’s contribution to Sales Qualified Pipeline and revenue targets with full accountability for measurable outcomesDrive Sales Accepted Lead generation focused on quality, conversion, and sales partnership · Translate overall business strategy into actionable marketing frameworks that accelerate pipeline velocity and expand into high-value marketsDevelop scalable forecasting, attribution, and ROI models that clearly demonstrate marketing’s business impactAddress complex and ambiguous challenges by designing new methodologies, performance criteria, and scalable approaches that advance organizational growthCampaign ManagementLead integrated, data-driven campaigns that scale awareness, engagement, and conversion across all digital and offline channels · Oversee the digital strategy, ensuring campaigns are optimized for reach, engagement, and conversion throughout the buyer journeyPartner with Product Marketing, Content, and Sales Enablement to ensure campaigns are differentiated, targeted, and sales-readyCollaborate with RevOps and Marketing Operations to optimize MarTech systems such as Marketo, Salesforce, and Apollo, ensuring data accuracy and operational rigorOperate with a deep analytical mindset, applying insight and continuous optimization to improve ROI, funnel visibility, and campaign efficiencyCross-Functional Collaboration and Leadership ImpactBuild consensus across diverse stakeholder groups and influence at the highest organizational levels to achieve unified go-to-market outcomesPartner with Finance, RevOps, and Executive leadership on performance reporting, budget management, and strategic investment planningDirect multiple functional teams through subordinate leaders, ensuring strategic alignment, executional excellence, and budget stewardshipLead through influence to foster operational alignment and excellence across Marketing and adjacent GTM functionsExperience:10 or more years of progressive B2B marketing experience, including at least 5 years leading growth or demand generation in a SaaS or high-growth technology environmentProven record of building and leading high-performing marketing organizations that deliver measurable pipeline and revenue impactDemonstrated experience driving marketing and sales alignment, pipeline acceleration, and campaign effectivenessDeep expertise across campaign management, ABM, marketing operations, and digital channelsPrior success managing large-scale budgets and influencing multi-year business planning at the executive levelSkills:Advanced knowledge of marketing and sales technology ecosystems including Marketo, Salesforce, ABM platforms, and analytics toolsStrong analytical and financial acumen with expertise in pipeline forecasting, attribution, and ROI modelingAbility to develop and operationalize scalable marketing frameworks, processes, and evaluation methodologiesExceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional peersStrategic thinker with deep operational discipline, capable of turning vision into measurable resultsStrategic, data-driven, and outcomes-focused with a strong bias for executionCollaborative and persuasive leader who thrives on cross-functional partnership and team empowermentConfident decision-maker with sound judgment and the ability to navigate complex or ambiguous challengesInnovative problem solver who drives improvement through creativity and rigorInspires trust and accountability while fostering a culture of excellence and continuous growth
