Your Role at Raising Cane’s:The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.Your Impact and Responsibilities:Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plansServes as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the communitySpends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated areaLeads on- and off-site market-level activities that support the brand and local communityOversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request systemCreates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluationsLeads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing supportManages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefitsDirectly supports restaurants within the area with all marketing-related activities and questionsEnforces Raising Cane’s brand standards and marketing philosophies within the restaurant and marketSupports activations and activities planned at the support office level as neededPrepares weekly, monthly, and quarterly business reports detailing the impact of marketing activitiesProvides feedback to the RSO on campaigns, programs, and tools
