Senior Specialist, Performance Marketing & PR1800 Duke St, Alexandria, VA 22314, USAReq #979Wednesday, October 30, 2024SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.Summary:We are looking for a results-driven Performance Marketing & PR Senior Specialist ofLinkage, a SHRM company,tosupportthe development and execution ofB2B-focused marketing campaignsto empower and advance women at work– 52% of the workforce. Linkage is a dynamic and mission-driven organization dedicated to advancing women (not at the exclusion of men) through specialized training and development programs delivered in a contextualizedcapacityas well as our flagship event, The WomenInLeadership Institute. Linkageseeksto be the credible thought partner for companies committed to advancing and empowering women in their places of work to achieve success. Our ideal candidate is a bold, innovative marketer who is passionate about driving growth through data-driven strategies and meaningful impact.This role blends creative PR storytellingandhands-on marketingexpertise, with an emphasis on digital and email channels. The ideal candidate willinfluencethe buyeraudience, managemulti-channel campaigns, and drivemeasurable results. You will spearhead promotions,optimizedigital outreach, and elevate theLinkagebrand’s visibilityas well as the thought leadership ofits CEOthrough strategic PR efforts.Key Responsibilities:
Public Relations: Build and execute PR strategies that amplify the brandof Linkage and its CEO’s voice and engageB2Baudiences through media outreach, press releases, and thought leadership.
Marketing Campaign Management: Supportthe planning and execution of digital marketing campaigns with a focus on email, web, and social media, driving engagement, leadsand brand growth.This role will directlymanagetheday to dayemail marketing campaigns to nurture customer relationships, boost engagement, and increase conversion rates. Monitor campaign performance tooptimizecontent and frequency.
Promotional Strategy: Design and implement promotional initiatives including seasonal campaigns, product launches, andspecial offerstailored toa B2Baudience.Must understand the sales cycle and buying committees.
Digital Channel Optimization: Work across our in-house experts indigital marketing(social media,SEO,website, etc.)toalign with the brand’s voice, driving both awareness and measurable performance.
Audience Influence: Craft compelling narratives to engageB2Baudiences,leveragingdigital content, influencer partnerships,advisory boards brands,and media relations to shape brandperception.
Performance Tracking & Analysis: Analyze the effectiveness of marketing and PR campaigns using performance metrics and KPIs to ensure results align with business goals. Adjust strategies tooptimizefuture efforts.
Cross-Functional Collaboration: Work closely with content, creative, and product teams to ensure cohesive and impactful marketing communications across all digital and PR channels.
Brand Consistency: Maintainconsistent and engaging messaging across all promotional materials, campaigns, and digital channels, reflecting theLinkagebrand’s tone and mission.
Qualifications:
A passion for the topic of women advancement and empowerment – from backpack (students) to boardroom (executives).
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
5+ years of experience in marketing, public relations, or a similar hybrid role.
Strongexpertisein digital marketing channels, particularly email marketing, web, and social media.
Proven success in runningB2B-focused PR campaigns and promotions with measurable results.
Excellent communication, writing, and project management skills.
Ability to analyze andleveragedata to drive marketing decisions andoptimizecampaigns.
Strong understanding ofbuyerbehavior, trends, and engagement strategies.
A strong commitment and proventrack recordof cultivating a diverse and inclusive environment.
Preferred Skills:
Experience in consumer brands, retail, or digital-first companies.
Familiaritywith marketing automation tools and analytics platforms.Prefer Marketo, Salesforce, and AEM.
Exceptional writing and storytelling ability.
Ability to manage multiple projects in a fast-paced environment.
Physical Requirements :
Must be able to perform essential duties satisfactorily with reasonable accommodation.
Work isgenerally donesitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
Expected travel is 0-10% of the time.
Work environment
Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.
Expected travel is 0-10% of the time.
#LI- HybridThe hiring range for this position is $80,000 to $95,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).We do not sponsor applicants for work visas.Other details
Job Family 00 - Linkage
Pay Type Salary
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1800 Duke St, Alexandria, VA 22314, USA
