Essential Duties and ResponsibilitiesReporting to the President & CEO and serving as an integral member of the Executive Leadership Team, the Vice President (VP) of Communications and Membership is responsible for designing and executing public relations, content, and strategies that create and build mutually beneficial relationships between the Council on Social Work Education (CSWE), its members, and key stakeholders.The position is responsible for promoting, expanding, enhancing, and protecting the organization’s brand, reputation, and identity. The VP will also focus on policy and mission-critical objectives that drive results internally and externally, with a keen eye to identifying new partnerships that attract and leverage resources to expand the capacity of the organization.Communications and Member Engagement Strategy, Vision, and LeadershipDevelop and implement an integrated strategic communications plan to advance CSWE’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its programs to key stakeholder audiences.Foster a diverse, interconnected, and inclusive community of social work educators committed to antiracist, anti-colonial, and anti-oppressive practice.Develop with strategies informed by internal and external research; create a marketing plan that will allow CSWE leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.Cultivate relationships with members. Identify challenges and emerging issues faced by the organization and its members. Work with the leadership team and staff members to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.Build relationships with allied organizations and associations to ensure that CSWE understood as a leading organization in the higher education universe.Develop and implement plans for generating non-dues revenue in collaboration with CSWE leadership.Contribute to CSWE’s overall strategic planning with an eye to communications, marketing, brand awareness, and revenue generation.Communications and Marketing OperationsProvide communications and marketing counsel to president/CEO and executive team.Serve as a spokesperson and point person for media interactions that help promote and/or that affect the organization.Exercise judgment to prioritize media opportunities; prepare talking points, speeches, press releases, presentations, and other supporting material as needed.Actively engage, cultivate, and manage press relationships to ensure coverage about CSWE’s programs, special events, public announcements, and other projects.Conduct a national public service campaign that educates the public on the value and of social workers that highlights the importance of accredited social work education in preparing social workers for their practice.   Position social work educators as experts for timely media relations opportunities.Oversee the day-to-day activities of the communications and marketing functions of CSWE, including budgeting, planning, and staff development.Oversee development and execution of all internal and external CSWE communications, including: the Annual Report; CSWE Compass e-newsletter; social media; and CSWE Web site content.Oversee an annual content calendar that organizes CSWE’s external and internal communications.Position CSWE Press as a leading publisher of social work education publications and resources. Serve as the collaborative coach for the Publications Manager to increase the number of publications, marketing, and communications programs around CSWE Press titles, and engage the Council on Publications to acquire and review titles.Manage the success of the Journal of Social Work Education by working collaboratively with the journal’s publisher and empowering staff to continuously improve the content, submission and review process, and awareness of the journal to achieve growth goals.Lead marketing campaigns and produce communications and collateral for the Annual Program Meeting. Empower staff to work across all CSWE departments to contribute to campaigns that engage presenters, increase registrations, and partner with CSWE’s events-focused staff to address communications and marketing needs.Lead and work collaboratively with president/CEO on outsourced government relations efforts as they relate to engaging with CSWE members, lawmakers, regulators, and the organization.Membership EngagementOversee Membership, including database managementDemonstrate and communicate the value of CSWE membership to members.Create and manage surveys and research that provides feedback from members that help to refine communications and marketing tactics and improve engagement.Manage the growth of CSWE Spark and position the platform as a member resource for knowledge sharing, networking, and a place for Commissions and Councils to tackle their charges.Support Events and Education team to improve awareness of resources, grants, and events among the membership.
