Vacancy expired!
Product Marketing ManagerLog in
Share thisFind similar career opportunitiesProduct Marketing ManagerCategory: MarketingCity: Fairfax, Virginia, United StatesPosition ID: J1020-1982Employment Type: Full TimePosition Description:ROLE SUMMARY:As a Product Marketing Manager, you are an essential evangelist for CGI’s software products and professional services in the State and Local Government industry. You contribute to our growth strategy by developing the strategic marketing communications plan for building awareness and generating leads for our world-class products in State and Local Government. You lead the design and execution of the tactics to achieve that plan. You are highly collaborative, working closely with product managers, client account teams and your colleagues across the U.S. to promote CGI’s thought leadership, offerings and services, unique capabilities, and success stories to our target clients.Principal duties and responsibilities:You are a well-rounded product marketing manager with direct experience across several disciplines.Responsibilities include: Translate business unit and product priorities into a comprehensive product marketing plan. Work directly with Product Managers in clearly articulating product differentiation and customer value – support content creation that translates information into sophisticatedly written collateral, RFP responses, case studies, blogs, etc. Independently develop strong content that highlight value propositions for the targeted audience – samples should be provided upon request Assess competitive data (e.g., pricing, solution) and collaborate with cross-functional teams to synthesize materials that support responding to competitive threats Conduct market research and generate insights about competitor offerings and positioning strategies Define and size market segments – as well as potential growth opportunities Conduct win/loss analysis Analyze product profitability and sales success Create and maintain the business plan including pricing Develop recommendations on buy/build/partner decisions Support development of creating presentations for sales and speaking engagements at conferences Work with graphic designers to create elegant visualizations that enhance our message to the market Develop a monthly marketing calendar of activities, events, conferences, campaigns etc., to share with all members across Government Solutions Ensure our sales capabilities materials are robust, current and include best-in-class examples of solution value, organized and easily accessible for our IP Business Partner Team Develop differentiated product messaging and clearly articulated value propositions Develop and execute a comprehensive content strategy, including thought leadership, brochures, digital collateral, case studies, and sales enablement documentation Execute integrated marketing communications campaigns to support the marketing plan, working closely with internal partners Develop and manage client communications, design and facilitate product-focused client user communities, and support industry events Provide marketing and sales support to strategic opportunities with our clients and prospects (through account and deal-based marketing) Manage the budget and marketing performance for your product area Support go-to-market relationships and offerings with CGI’s external partners and key industry associations, as requiredKnowledge, skills, competencies, and experience: 10+ years of combined experience working in Marketing, consulting, and/or business development disciplines, preferably in the ERP and State and Local Government space Past experience in digital marketing, product marketing and/or product management Proven leadership in independently envisioning, designing, and executing integrated marketing campaigns Strong writing, editing, proofing, project management, strategic planning and problem-solving skills desired. Creative thinker able to come up with ideas in partnership w/ Government Solutions Strategic Operations team – background in creative advertising is a plus Strong verbal and written communications, including the ability to write and present to executive audiences Demonstrated understanding of the strategic use of content marketing, digital marketing, and social media to generate awareness in a crowded market Professional maturity and executive presence – the ability to achieve and maintain excellent relationships with executives and virtual communities Ability to translate technical capabilities into client benefits A track record as someone who is “hands-on and gets things done” and thrives on managing numerous concurrent initiatives Intellect and flexibility to work in a highly dynamic environment with tight deadlines Excellent judgment and creative problem solving skills Self-starter who has advanced project and budget management skills Degree educated in related field (business, marketing, communications, etc.) Flexibility to travel, as needed Preference to work in a collaborative, cross-team capacitySkills:Market Research & Analysis
Product Management
What you can expect from us:Build your career with us.It is an extraordinary time to be in business. As digital transformation continues to accelerate, CGI is at the center of this change—supporting our clients’ digital journeys and offering our professionals exciting career opportunities.At CGI, our success comes from the talent and commitment of our professionals. As one team, we share the challenges and rewards that come from growing our company, which reinforces our culture of ownership. All of our professionals benefit from the value we collectively create.Be part of building one of the largest independent technology and business services firms in the world.Learn more about CGI at www.cgi.com .No unsolicited agency referrals please.CGI is an equal opportunity employer.Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status, political affiliation, genetic information, or any other legally protected status or characteristics.CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at USEmploymentCompliance@cgi.com . You will need to reference the requisition number of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a requisition number will not be returned .We make it easy to translate military experience and skills! Click here at https://cgi-veterans.jobs/ to be directed to our site that is dedicated to veterans and transitioning service members.All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held.CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information.
