Insights and Analytics ManagerData Science and Analytics Craft, Experience AgencyIn today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Agency team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers. The Experience Agency team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience. Do you have data in your DNA? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.Work You'll DoWithin the Experience Agency team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.This person will work across our Marketing, Advertising, and Commerce functions within the Experience Agency team, to support data-driven, analytical decision-making for our clients. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics. Key responsibilities include:
Lead the development and execution of data-driven strategies across Marketing, Advertising, and Commerce functions, employing a blend of marketing and advertising analytics, audience segmentation, and performance analytics.
Design and execute both analysis and attribution solutions to uncover insights and demonstrate the impact of your recommendations across all channels.
Utilize your expertise in marketing mix modeling, attribution solutions, and a wide array of analytics from omnichannel measurement to audience discovery.
Navigate through extensive datasets using tools such as Google Analytics, Adobe Analytics, Salesforce, Google Ads Data Hub, and Amazon Marketing Cloud, transforming data into actionable insights through compelling storytelling.
Spearhead the creation of measurement plans, testing strategies, and dashboards using leading data visualization tools (e.g., Tableau, Datorama, Data Studio, Looker).
Provide thought leadership on ad technologies and their evolution in a cookieless media landscape, understanding the impact on addressable tactics like TV, CRM, mobile, search, display, etc.
Serve as a mentor, supporting the career development of team members and fostering the growth of our practice with a focus on excellence and innovation.
This role offers an exciting opportunity to be at the forefront of digital innovation, working within a team that values data-driven insights to enhance customer experiences at every touchpoint. If you are driven by a desire to make a significant impact in the way brands connect with their customers, we would love to hear from you.QualificationsRequired:
At least 8+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients.
Bachelor's degree or equivalent professional experience.
Ability to travel 30%, on average, based on the work you do and the client and industries/sectors you serve.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Preferred:
Advanced skills in Excel, SQL, Tableau, or other data analysis tools, with a high level of competence in digital analytics and tag management solutions.
Exceptional project management skills, with a proven track record of managing work and meeting deadlines in a highly organized and autonomous manner.
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.htmlThe wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $159,375 to $265,625.You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.#C&MUS All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
