Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns.
Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles.
Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives.
Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases.
Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities.
Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels.
Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders.
Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking.
Event Ownership (Pre, During, Post)
Pre-Event (Planning & Strategy)
Define public sector-specific event strategy, aligning to government buying cycles, fiscal calendars, and priority initiatives.
Identify the optimal mix of Check Point-led, partner-led, and industry events (e.g., federal summits, SLED conferences).
Establish success metrics aligned to pipeline, engagement, and strategic account penetration.
Build comprehensive event plans, timelines, and stakeholder alignment across sales, partners, and leadership.
Manage budgets, logistics, and vendor selection with a focus on compliance and cost efficiency.
Coordinate pre-event promotion, including targeted outreach, ABM tactics, and partner amplification.
Secure and prepare executive speakers and facilitate high-value customer meetings.
During Event (Execution & Experience)
Lead onsite execution including booth presence, logistics, and overall experience.
Facilitate networking, meetings, and executive engagements.
Capture leads, engagement data, and content for post-event use.
Post-Event (Follow-up & Optimization)
Execute structured follow-up plans with sales and SDRs, including fast lead routing and nurture orchestration.
Analyze performance against KPIs (pipeline, engagement, ROI).
Conduct debriefs and capture insights for future optimization.
Repurpose event content across digital channels.
Performance Measurement
Success will be measured by:
Pipeline Contribution: Sourced and influenced pipeline within public sector territories
Strategic Account Engagement: Depth of engagement within target agencies and accounts
Event & Campaign ROI: Performance against defined KPIs
