The Role: The Director, Web & Digital Experience is a strategic leader responsible for Strategy’s global digital ecosystem, including our primary B2B corporate website and localized international sites. You will lead a small team, manage key vendor relationships, and own the end-to-end digital customer journey. This role is responsible for developing the enterprise-wide web strategy to enhance customer experience, drive sales leads and downloads, and measure digital performance (ROI). You will own the digital content strategy and lead large-scale projects, such as full redesigns and re-platforming, by partnering closely with ITS, business units, and marketing stakeholders.Your Focus: The Director's responsibilities fall into four key areas:1. Digital Strategy & Customer ExperienceDefine and evangelize the enterprise-wide digital vision and strategy, ensuring it aligns with key business objectives (leads, sales, customer satisfaction).Serve as the primary advocate for the end-user, using quantitative analytics and qualitative "voice of customer" data to champion a best-in-class, customer-centric digital experience.Develop and present the business case for new digital initiatives, defining scope, tracking performance, and reporting on financial impact (ROI) to leadership.Lead UX/UI strategy, working with design resources (internal or external) to create wireframes, mockups, and prototypes that continuously optimize the user journey.2. Leadership & Cross-Functional PartnershipLead, mentor, and manage a small team of digital marketing professionals.Manage relationships, budgets, and deliverables with external vendor partners and design resources.Serve as the central connection point between Marketing, business units, and the ITS (IT) team, fostering strong relationships to align priorities and execute a unified roadmap.Consult with and educate internal stakeholders on digital best practices in UX, SEO, and content strategy to gain buy-in and drive engagement.3. Web Operations, Content & SEOOversee the entire web content lifecycle, from strategy and creation to deployment and maintenance, ensuring all digital properties are up-to-date and effective.Lead and own all web-related projects, including large-scale implementations, microsites, and landing page optimization.Define, own, and execute a comprehensive SEO strategy to improve organic traffic, rankings, and conversion.Own and optimize the onsite search experience, using data to refine results and improve the customer journey.4. Technology, Testing & Platform ManagementAct as the primary business owner for the web technology stack, managing the marketing priority backlog for the ITS development team.Partner with ITS to architect and align on a long-term strategic roadmap for web platforms, from inception and testing to deployment and post-launch monitoring.Define, test, and validate all new web enhancements, features, and A/B tests, working with ITS to ensure proper UAT and deployment best practices.
