The Role: Strategy is seeking an energetic Senior Campaign Manager to drive the management and execution of our integrated campaign efforts. In this role, you will be an individual contributor responsible for developing, managing, and executing multi-channel integrated campaigns that span digital, social, traditional outbound channels, and events to increase brand awareness, generate qualified leads, and drive sales pipeline growth. We are seeking a highly motivated marketing professional who thrives in a fast-paced work environment. As a key player within the marketing team, you will collaborate with web, product, sales, content, and event teams to create and optimize campaigns. The ideal candidate will be data-driven with a deep understanding of digital marketing channels, overall campaign creation and management, event management and logistics, and performance analytics. In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home. Key Responsibilities Campaign Planning and Execution: Manage and lead the planning, execution, and optimization of integrated marketing campaigns across all online and offline channels, including email marketing, webinar marketing, and events. Ensure campaigns align with overall marketing goals and effectively target key audiences. Campaign Strategy & Planning: Develop and implement comprehensive integrated campaigns that drive demand and lead generation to support sales pipeline growth. Work cross-functionally to ensure campaigns are aligned with product marketing, sales, and event priorities. Lead Nurturing & Conversion: Design and execute lead nurturing programs, leveraging email, webinars, content syndication, retargeting strategies, and event follow-ups to move leads through the funnel and convert them into sales-qualified opportunities. Performance Analytics & Reporting: Use analytics tools like Google Analytics, Marketo, Strategy, and Salesforce to measure campaign and event performance, track KPIs, and provide insights to optimize future campaigns and events. Present data-driven recommendations to stakeholders. A/B Testing & Optimization: Collaborate with web team, marketing operations, and event teams to conduct ongoing A/B tests on landing pages, email campaigns, and event promotions to improve conversion rates. Implement conversion rate optimization (CRO) strategies to maximize campaign and event ROI. Collaboration & Coordination: Work closely with product marketing, design, content, web, field marketing, event teams, sales, and external agencies to coordinate and execute campaigns and events that align with broader go-to-market initiatives. Social Media & Content Strategy: Collaborate with content, video, social media, and event teams to create engaging, relevant content that supports integrated campaigns and drives digital and event engagement. Ensure all content is aligned with campaign and event objectives and messaging. Budget Management: Manage campaign and event budgets, ensuring resources are allocated effectively across channels and events to maximize return on investment. Vendor Management: Serve as the primary point of contact with external agencies, event vendors, and suppliers, ensuring that campaigns and events are executed to a high standard and meet performance KPIs. Event Management & Logistics: Plan, coordinate, and execute events such as trade shows, conferences, webinars, and customer workshops. Manage all event logistics, including venue selection, vendor coordination, budgeting, promotion, attendee registration, and post-event follow-up to ensure seamless execution and alignment with campaign goals. 
