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DescriptionTrusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world’s largest companies. With nearly 20 years of experience gained from supporting hundreds of thousands of startups that have come before, we help founders prove that their world-changing ideas are possible, at any stage of growth or level of funding. This is why more startups, and over 80% of unicorns, build on AWS.The AWS Global Startup Marketing team is seeking an experienced Sr Marketing Manager to lead and execute our go-to-market strategy for AWS Startup tentpole initiatives. In this critical role, you'll orchestrate high-impact multichannel campaign launches and events that elevate AWS's position in the global startup ecosystem and drive acquisition of program sign-ups.You'll own the global launch calendar, seamlessly integrating Startup marketing moments into the broader AWS marketing roadmap. This requires adept navigation of cross-segment and cross-business unit dynamics, with a particular focus on our generative AI marketing initiatives. Your expertise in driving marketing promotions for tentpole events will be crucial in exceeding signup targets.The ideal candidate is a strategic thinker and self-starter, with a proven track record of successful global-scale launch programs and the ability to galvanize cross-functional teams. You'll thrive in our dynamic environment, leveraging your expertise across various marketing channels including email, blogs, digital media and advertising, social media, and content marketing.Success in this role requires a "think big" mentality coupled with a get-it-done attitude. You must be able to navigate complex, evolving, and ambiguous environments while persistently pursuing bar-raising launch campaigns that resonate with the startup ecosystem.Strong preference for Seattle, WA, as the location for the role. Relocation provided.Key job responsibilities
Orchestrate high-impact multichannel marketing campaigns that elevate AWS's position in the global startup ecosystem and promotions for tentpole initiatives to meet and exceed program signups for initiatives such as AWS GenAI Lofts, AWS GenAI Accelerator, AWS Impact Accelerator.
Write compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.
Own and manage the global launch calendar, integrating Startup marketing moments into the broader AWS marketing roadmap, with a high focus on generative AI marketing initiatives.
Collaborate with and integrate AWS executives into Startup campaigns with talking points, social postings, and keynote presentations.
Execute live launch events with operational and logistical excellence.
Manage relationships with paid media partners, streaming platforms, digital communities, internal media, influencers, and podcast partners.
Monitor and analyze campaign performance using data analytics and make data-driven decisions to optimize campaigns for maximum impact and ROI.
You will get to work some of the most innovative entrepreneurs, startups, Amazonians, and have a big impact every day.
About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Experience in writing compelling and eye-catching messaging for blogs, website copy, sales collateral, email campaigns, social media posts, multimedia assets, and similar, that drives impressions, clicks, and resonates with the startup ecosystem.
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Startup Ecosystem experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
