Sr Project Manager- Marketing

Sr Project Manager- Marketing

22 Mar 2024
Washington, Seattle-tacoma, 98101 Seattle-tacoma USA

Sr Project Manager- Marketing

OverviewThis position contributes to REI’s success by employing an extensive understanding of project management principles, methods, and techniques to produce a portfolio of world class omni-channel marketing. The Senior Project Manager collaborates with all levels of the organization and utilizes a high degree of autonomy and influence to successfully manage the development of membership, brand, impact, and product initiatives/campaigns/events as well as other time sensitive messaging that ladders up to our annual marketing plan.Responsibilities and Qualifications

Accountable for end-to-end oversite of multiple concurrent business critical projects that are strategically complex, high investment, cross functional, and cross-divisional in scope and scale.

Provides oversite of omni-channel (website, mobile, email, social media – paid/organic, affiliate marketing, print ads, in-store signage, and catalogs) marketing project deliverables with-in assigned campaign/events to deliver a seamless customer experience based on campaign expectations (strategy, goals, KPIs) and brand standards.

Accountable for strategic and tactical project leadership and workflow refinement on assigned projects; provides steadfast leadership from strategy, creative brief, and concept development through asset creation, proof of concept, and final execution/deployment to ensure on-time, on-brand, in-spec and in-budget delivery of tactics.

Accountable for maintaining current industry knowledge and best practices across a variety of digital and social platforms including website, mobile, email, and social platforms such as Facebook, Instagram, Twitter.

Accountable for timely calendaring, facilitation, and recapping of decision-making communications and meetings that include cross-functional stakeholders and Sr. Leaders to ensure brand and strategies are accurately represented, channel best practices are observed, technical and proofing requirements are met, and legal risks are mitigated.

Key project liaison between internal, cross-divisional, and third-party partners in the management of project timelines, dependencies, issue resolution, and asset delivery. Develops and manages SOWs with Creative Agencies.

Accountable for accurate allocation of creative resources within a project schedule to drive team member focus and efficiency. Proactively elevates resource concerns and advocates on the team’s behalf to alleviate capacity issues.

Conducts a campaign/event post game at the close of assigned projects to identify and communicate key process wins and opportunities to management and stakeholders to inform further efforts.

Leverages “Workfront” work management tool daily to centrally house project requirements, schedules, documentation, and resource time tracking. May lead and/or provide support relative to tool releases.

Qualifications

Bachelor’s degree in addition to 5+ years demonstrated experience as a Project/Client Manager working within a Marketing/Creative department or agency.

5+ years demonstrated experience concurrently managing multiple large to x-large strategically complex omni-channel marketing projects

5+ years working with creative teams including design, copy, production, and photo/video.

3+ years’ demonstrated experience leading process improvements efforts and implementing innovative solutions to solve business problems

Demonstrated passion, knowledge, and understanding of technologies related to social, email, web and mobile platforms as well as other digital media trends and capabilities.

Demonstrated passion, knowledge, and understanding of trends and capabilities related print advertising including print ads, instore signage, and catalogs.

Extremely organized and highly accountable

Proven knowledge and application of Project Management principles and methodology

Demonstrated strong leadership and proven ability to straddle big picture strategy and downstream tactics

Ability to build and foster strong relationships within and outside of the organization from individual contributors to senior leadership

Consolidates information from various sources including feedback from others to resolve project issues and reach sound business decisions

Advanced skills in Microsoft Office business applications

Working knowledge of Adobe Acrobat Pro

ClosingAt REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.Pay TransparencyWe are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here (https://foryourbenefit-rei.com/) for a detailed overview of benefits plans by employee profile.Pay Range$83,700.00 - $134,000.00 per year

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