The Associate Product Marketing Manager will drive go-to-market strategies, product positioning and messaging to ensure the success of Momentus venue and event management platforms. You’ll be at the intersection of product, sales, and marketing, playing a pivotal role in driving customer acquisition, upsell campaigns and retention.Key ResponsibilitiesMarket Research and InsightsCollaborate with teammates to conduct market research, segment the market and understand customer pain points, goals, challenges, buyer personas, industry trends, and competitive landscape and develop Ideal Customer Profiles (ICPs).Identify opportunities to differentiate our software and meet customer pain points.Positioning and MessagingDevelop clear, compelling product positioning and articulate our value proposition to target personas – event managers, operations, sales and finance teams at world-class venues.Collaborate with the marketing team to produce infographics, videos, customer success stories, webinars, blog posts and sales enablement tools.Develop engaging website content that improves lead generation.Go-to-Market StrategyLead product launches, ensuring cross-functional alignment across product, sales, solution engineering, services, RevOps and marketing teams.Define and execute go-to-market plans for new features and product updates.Create compelling campaigns to prospects and customers that drive adoption and engagement.Sales EnablementProvide the sales team with resources to effectively communicate product value – pitch decks, sell sheets, infographics, videos and battlecards.Train sales teams on product positioning and differentiation strategies.Ability to organize sales enablement resources (SharePoint, Brandfolder, etc.).Performance AnalysisTrack and analyze key metrics to measure the success of marketing initiatives.Use data insights to iterate on strategies and inform future campaigns.
