Opportunity at a GlanceCovista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS.  This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
ResponsibilitiesStrategic Leadership & DirectionDefine and lead the Post Licensure marketing strategy aligned to enrollment and revenue goalsTranslate business objectives into clear, actionable and measurable marketing plansCommunicate strategy and performance clearly to stakeholders and cross-functional teamsDrive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targetsMarketing Tactical ExecutionLead execution of multi-channel marketing strategies across paid media, digital, CRM, and contentPartner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scaleContinuously optimize performance using data, insights, and audience signalsBalance speed, quality, and compliance in a highly regulated environmentCreative & Content DirectionLead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.  Bring consumer insights to bear to develop content that resonates with our target audienceTeam Leadership & CollaborationLead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.Contribute as a member of institutional and Covista-wide leadership committees as needed.  Completes other duties as assigned.Performs other duties as assignedComplies with all policies and standards
