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Under the general direction of the Chief Strategy Officer, provides strategic and tactical support to achieve the goals of Mountain Health Network and its designated clinical service lines or business unit(s). This is achieved through analysis of current markets, regional and state trends and opportunities, development of comprehensive marketing plans and implementation of strategic and tactical objectives. The Director of Strategic Marketing utilizes market analysis and understanding of sound marketing principles.
Education:
Bachelor’s degree in marketing, business administration, healthcare administration or related field is required.
Experience:
However, 10 years or more of health care marketing management experience will be considered. Master’s degree preferred.
Skills:
Understanding of healthcare marketing resources and market intelligence and ability to apply this information in the development, implementation, measurement and documentation of outcomes of marketing programs. Must have a strong track record in integrating marketing, communications, and branding in marketing plans. Strong financial, analytical and communication skills.