Job Description SummaryThe Marketing Manager is responsible for leading the commercialization efforts for on-market products and managing all aspects of launch marketing for relevant new products. This role orchestrates a successful hand-off of global assets at stage 4 of commercialization and ensures strategic alignment, seamless execution of downstream marketing activities, and drives business growth by maximizing the product's life cycle performance.Job DescriptionKey Responsibilities:
On-Market Product Management: Lead ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share.
Launch Marketing: Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
Downstream Marketing: Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
Cross-Functional Collaboration: Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
Market Analysis: Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
Budget Management: Oversee marketing budgets and ensure cost-effective execution of marketing activities.
Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines.
Agency management: Manages all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
Executive communication and planning: Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. Executive communication
Key Capabilities:
Technical and clinical marketing and ability to translate clinical unmet need into strategy
Incorporate of advocacy and engagement strategy into marketing plans
ROMS and ROI for marketing
Qualifications:
Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
Strong understanding of pharmaceutical markets, including regulatory and market access environments.
Proven track record of cross-functional team leadership and stakeholder engagement.
Excellent communication, strategic thinking, and project management skills.
#I-DN1 #LI-HYBRIDAdditional InformationGE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088EEOCKnowYourRights1020.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.Relocation Assistance Provided: No
